Many B2B companies shy away from a comprehensive website relaunch. This is understandable when you consider the high level of effort and time that such a project entails. Nevertheless, a relaunch is almost always worthwhile. Our checklist shows which steps you should pay attention to and which phases are essential for a successful relaunch.
The reasons for a website relaunch are varied and vary from company to company: outdated content, lack of traffic, no responsive behavior, a poor conversion rate, slow loading times . Successful website relaunch insufficient usability or outdated design. The first step is to define the problems and derive appropriate goals. The support of an experienced service provider is valuable here.
Phase 1: Briefing
The briefing phase focuses on a comprehensive telegram data exchange of information for all those involved. Provide your service provider or the department carrying out the work successful website relaunch with a specification sheet. This contains all the necessary requirements. This phase also includes a review of the briefing . Coordination and, if necessary, a subsequent re-briefing.
Phase 2: Conception
Once everyone involved has been briefed, the service the first law of thermodynamics can be written as an equation provider or the company’s marketing department begins the conception process. In this early project phase, the company’s target groups and competitors should be analyzed. The conception also includes the website design with image concept . The navigation structure and the keyword analyses.
Phase 3: Detailed conception
Once the conception is complete, the detailed conceptual phase begins. It is essential to create a technical specification here. This lists all the technical functionalities in detail. This creates clarity and defines the successful website relaunch requirements – even retrospectively. In addition, the content management system (for example Typo3 or WordPress) must be selected and an online style guide defined.
Phase 4: Programming
Once the conceptual and detailed conceptual phases have european union phone number been completed, the technical implementation begins. Development takes care of setting up version control and covers all or part of the backend and frontend programming in accordance with the specifications.
