Do you know what a customer’s awareness levels have to do with your company’s marketing strategies? Well, everything!
This behavior indicates how prepared or not a consumer is to make a conversion and how much they know about your brand and product to make an informed purchasing decision.
Understanding these levels of awareness will help your company create the most appropriate marketing action and content to connect with consumers.
What are the levels of awareness of a consumer?
The five levels of consumer awareness were special database by copywriter Eugene Schwartz in his book Breakthrough Advertising in 1966. The concept is still used today to guide marketing strategies, so your brand needs to pay attention to it if the intention is to improve attraction and sales results.
The levels of consciousness are:
1 – Totally unaware
2 – Aware of the problem
3 – Aware of the solution
4 – Aware of the offer
5 – Totally aware
Now, explaining each of them, with marketing as a backdrop:
Totally unaware: the person has no idea that a certain product, service or brand exists or that they have a problem.
lass=”yoast-text-mark” />>Aware of the problem: the person has discovered that they have a need.
>Aware of the solution: the person already knows how to solve this need.
>Aware of the offer: the person has discovered brands that can help them and is waiting for an opportunity to close a deal.
Totally aware: the person liked the advertised offer and decides to close a deal.
In marketing, the goal of every company is to move a person from a state of total unconsciousness to full consciousness.
In many situations in life we find people with different levels of knowledge about a certain service or product.
Want an example?
If we pay attention when we buy a pizza at a local store, we will find people who already know the menu and know exactly what they want, others who buy sporadically and take a little longer to make a decision, and still others who are setting foot in t
he place for the first time.And each of them requires different attention. This applies to both the purchase of products and services.
But how can we work on consumer awareness levels?
Marketing has two important strategies that work what is pagerank and cheirank? on this journey: inbound marketing and content marketing.
Inbound marketing is based on the principle that people go through a kind of sales funnel . At each stage, they increase their knowledge about the brand and its products until they feel ready to make a purchase.
This purchasing funnel has three important levels:
Knowledge
At this stage – top of the funnel – the person does not know the subject or wants to better understand the problem they are facing.
Consideration
At this stage – middle of the funnel – the person already knows more about their problem and is looking for options to solve it.
Decision
At this stage – bottom of the funnel – the person already knows they have a problem, has found the solution they need and wants to close a deal.
Do you see how this funnel fits very well with a consumer’s awareness levels?
What about you? Do you know how to make customers move from one stage to the next until they reach conversion? With the help of content marketing!
This strategy consists of developing different types of content so that the person feels well-prepared to make a purchasing decision. This material can be in the form of blog articles, videos, social media posts, ebooks, webinars, live broadcasts, spreadsheets, among others.
This content fits into each of these stages of the sales funnel.
Knowledge
This is the initial phase, in which the cell phone number is completely. Unaware and needs comprehensive content to connect with the subject. It is worth writing articles introducing the subject and social media posts for brand recognition.
To attract these people to start the journey within the conversion funnel. It is necessary to use SEO (Search Engine Optimization) techniques , using keywords in the content.
To help you with this part of content optimization, we will leave here some articles on the subject:
Why is SEO essential for brand building? How can social media help SEO strategies? 3 SEO best practices for your business 7 essential items for on-page SEO: do it right
Consideration
At this stage, the person is already aware of the problem. The solution and wants to deepen their knowledge on the subject to know the best path to take.
Following SEO rules, it is important to offer more in-depth blog articles on the topics. As well as posts with varied content from social networks. It is also important to engage users more through webinars and live. Broadcasts with more detailed information about products and services and their benefits.
