Internal website interlinking is an effective method of retaining target users and actively promoting a web resource. With proper configuration, it allows you to save your budget and rise to the top of search engines for promoted queries, avoiding the growth of unnatural link mass.
What is internal linking?
It is a connection of online pages of a certain web resource using links to form a single link structure and use the internal potential of the Internet site. Competent internal interlinking of site pages for high-frequency, mid-frequency, low-frequency queries solves a number of problems:
Definition of hierarchy. Thanks to a clear hierarchy, the search engine will be able to independently determine how high-quality and convenient the resource is, and understand which online pages need to be promoted to the TOP.
Improvementwebsite usability. Interlinking between pages increases behavioral factors, making the resource more convenient for visitors and interesting for search engines: the deeper they go through your site, the more search engines trust it.
Resource weight distribution
Let’s say you’ve posted several articles with low-frequency queries that you want to promote. Purchasing web links only to the main page with correct interlinking will help promote even low-frequency queries.
- CheiRank evaluates the communicativeness of a website and measures the strength of outgoing links. The algorithm is suitable for identifying key hub pages. Its optimization is somewhat complex, since the best link profile structure depends on the specific business model .
- PageRank – an algorithm that rates the importance of a web page based on the relevance and authority of its online backlinks. The more links from other Internet sites, the higher the web page will appear in search results. Although Google has abandoned the traditional calculation formula, PageRank still affects rankings.
Types of Internal Links
- Absolute – they contain the full URL (protocol, address).
- Relative – entered without protocol and address, therefore replaced by the data of the original website.
- Dynamic – the best option for small db to data nternet sites, includes additional parameters after “?”.
How do internal links affect a site’s position in search engines?
Since the text component of web links most often duplicates the promoted entries of the page they lead to, high-quality optimization ensures better ranking in Google and Yandex. In fact, contextual links are exemplary for search engines: they are middle east deezer launches its podcast created for people and bring obvious benefits. In addition, with their help, it is easy to raise the positions of online pages without spending money on purchasing links from third-party web resources.
Basic rules of interlinking
Tointernal optimization website gave the best results, when setting up, it is worth considering the following rules and requirements:
- Be sure to use priority Internet pages for promotion, and initially increase their rating
- No more than 1 web link per 500 characters (if the article is 1,000 characters long – up to 2).
- A web page should not link to itself.
- In text blocks, the interlinking of changsha mobile phone number list keywords in the text is designed in such a way that the URL description contains keywords or duplicates the name of the Internet page to which the transition will be made. If the full name is long, leave only one or two keywords.
