Instagram’s Creator Marketplace is a social media tool that facilitates contact and collaboration between brands and content creators . It was launched in the United States in 2022 and gradually spread to other locations. Specifically, since May 2024 it can also be used in Spain and other countries such as Mexico and Argentina, although only by brands and creators chosen by Instagram. However, it is expected that access will soon be open to both.
The reason for this tool is that brands are having
difficulty finding creators to collaborate with on paid campaigns. According to Instagram in its official statement, they have received many messages from companies on the subject. However, Creator Marketplace is not only useful for locating suitable special database influencers to collaborate with on paid ads on the platform, but for any type of collaboration .
If as a brand you are having trouble finding profiles to collaborate with on Instagram and you think that this tool could be useful in your influencer marketing strategy , below we will tell you everything you need to know to get the most out of it.
What is the Creator Marketplace for?
Instagram is one of the favourite platforms for influencers and the favourite of users, as it is the social network where the largest number of users follow content creators, specifically 71% of users , followed by YouTube with 42% of users. This shows that it is one of the most interesting social networks for companies to develop their content strategy and, more specifically, their influencer marketing strategy. However, as there are so many content creators, brands often have difficulty finding the right profile for their style and objectives.
Creator Marketplace has come to shed some light on this matter. It has different filters that allow companies to sift through all the creators registered on the tool to find the desired profiles. We find both filters related to the creator’s own characteristics, as well as those related to their audience. And, in addition, this tool also allows you to track the projects that are launched with the content creators registered on the platform.
As for content creators, on this platform they can
share their content portfolio, as well as what does seo optimization of filter pages give? receive and discuss collaboration proposals from brands. But that’s not all, as a registered creator you Content Creators can also add the brands that interest you the most to favorites so they know you’re interested and indicate your interests so companies know your type of content.
How does Instagram’s platform that connects creators with brands work?
If you are a brand, you can access european union phone number the Creator Marketplace from Meta Business Suite . Creators, on the other hand, can do so from within the Instagram app itself, in the “Professional Dashboard” section located in their profile.
