The specifics of some highly competitive topics (for example, construction, technology, cosmetics, clothing, furniture, etc.) allow the option of the existence of semantic groups for the intersection of several Internet filtering criteria. Such web pages with the coincidence of two or even three parameters should also be optimized, taking into account the advice SEO specialist. Example: having collected semantics, we find out that there is an online query “double spring mattresses”.
Based on this, there is a web page optimized for
- Using the collected semantics, we form unique templates of meta tags title, description and headings according to certain types of online filtering. If necessary, we connect the CHPU smart filter.
- Depending on the niche and competition, content writing and posting may be required.
Methods for organizing filters in an online store
To promote web pages of online filters, it will be necessary not only to carry out work oncompetitor analysis, selection of keywords and writing texts, but also take into account the importance of software modifications.
- AJAX technology. No extra web pages, duplicates, crawling budget savings. The optimal solution if SEO optimization of web pages email data of online stores with a small online catalog is carried out. Not suitable for optimization and development of landing web pages. Often used to sort online filters that do not need further promotion.
- GET parameter in URL. Simpler implementation, usually available in boxed solutions. There is support for individual landing web pages. Among the disadvantages of the service: generates duplicates, spends a lot of crawling budget, indexes poorly.
- Static URLs. The optimal method for promoting filter pages, creating online landing pages and managing online pages. Provides better ranking in search results. It is a costly method of implementation and requires taking into account all the accompanying nuances for correct implementation.
Drawing up technical specifications
Even if you decide to install a ready-made module for your CMS system, be prepared that it will have to be adjusted. It is important to describe what is a bidder and why is it needed? the following points in the technical specifications:
- CHPU addresses to improve the ranking of a web page by adding a keyword to the URL, their visual appeal.
- URL generation. It should be formed according to the general principle to avoid repetitions, identical URLs in different categories, etc.
- Formation of URLs when crossing online filters. Allows to eliminate the appearance of multiple duplicates and generate web pages in random order depending on the parameters specified by the user.
- Individual meta tags, headings, content. To improve ranking and increase the relevance of filtered web pages, it is necessary to collect a semantic core and, based on it, form specific templates for each filter characteristic. It is important to automate this work.
- Canonical attributes. They let the search changsha mobile phone number list engine robot know that this is an independent, main web page that is not a duplicate of a directory or some type of sorting.
- Autogenerate xml map. In order for promoted filter pages to be crawled and indexed, they must be added to the xml map.
