The easiest adjustments are to shorten your sentences and check your reading levels. Long and compound sentences are difficult for everyone. You want your messages to be as clear as possible.
And check your post copy
right down to the emojis you use. Different emojis can mean very different things from culture to culture. A friendly hand wave emoji in the US can mean breaking up a friendship or relationship in China. And a thumbs up that seems innocuous in Western chats can be middle east mobile number list extremely offensive in the Middle East. Research areas before you post to make sure you don’t accidentally send the wrong message.
You can also tap into references, phrases and words that will resonate with the local audience. Notice how on the Malaysia-specific Nando’s Twitter account, they leaned into terminology and tagged location-specific news outlets.
Listen to your audience
Take time early to research cultural events, taboos and marketing approaches. This can help guide everything from the wording and emojis you use, to the holidays you jump on. Using Social Listening is what does the advertiser get when connecting to the promo pult bidder the best strategy to start with. This will allow you to research the culture and conversations in a market to help refine the way you approach new audiences.
Observe what others in the country or language are doing
how people respond. This can help you jump on local trends when appropriate, loop lingo into your posts and better understand the local changsha mobile phone number list conversation topics.
How to execute your global social media strategy
With all the planning and strategizing done, it’s time to execute your strategy. But how? You’ve already done the heavy lifting by completing the planning phase.
