What does Automatic bid management based on current data. The bidder parses bids for a given keyword in real time — the check interval is 5 minutes. This allows you to set the most profitable bid for the advertiser at the auction.
Keeping the product in the desired position in the catalog and search. The tool allows you to set up a combination of strategies and tactics that allows you to keep the product card display in the desired position at the lowest rate or take the maximum position at a given CPM.
Master phrase recommendation What does
Bidder automatically selects effective phrases for advertising based on the level of competition, frequency, current position, and boost price of one position.
Bid recommendation. The AI algorithm recommends the rich people database bid required to achieve a given position for all types of campaigns. The interface also highlights the probability of achieving the desired position, depending on the bid set.
Eliminate ineffective phrases in a couple of clicks – those with low or zero CTR, few clicks or too high costs.
Display ads by fixed phrases. This option allows you to display product cards only for selected keyword clusters.
Advanced booster analytics
The interactive dashboard clearly displays summary data on clicks, impressions, purchases, revenue and other performance metrics. And the table shows statistics for each phrase in the auto campaign. This allows you to conduct a deep analysis of the results and decide on the distribution of the advertising budget.
Detailed statistics on keyword boosting. In the reports, you can see which words were affected by the booster connection and how the positions of words in the search results changed.
Flexible settings. The tool allows you to set flexible will never be conducted from beginning time intervals for each strategy.
How to connect and configure the PromoPult bidder
Connecting the tool
Register or log in to PromoPult , select the tool “Promotion of Wildberries products”:
Select “Manage WB Internal Advertising”:
In the settings, specify the project name and API key .
To avoid copying the API token from the WB advertising account saudi phone number manually, log in using oAuth — this is a convenient authorization method, which will give PromoPult limited access to the Wildberries seller’s personal account without transferring the login and password. There will also be no need to update the API key, this will happen automatically.
