Together, let’s explore how I use the nested content approach to create a high-quality content strategy that precisely meets the needs of your audience while satisfying the growing demands of search engines.
What is the concept of nested content?
The concept of nested content represents a significant evolution in the field of content marketing and SEO that I imagined and used since 2020.
Nested content involves developing a series of articles or web pages that fit together, ranging from general to specific. Each “layer” of content delves deeper into a specific aspect of the main topic, with a “logical” connection between the pieces.
This approach comprehensively addresses users’ information needs (the focus on the end user is very, very important ).
Entrance Hall (Main Article):
This is an overview of the Age of Dinosaurs. It presents the main periods, the types of dinosaurs, and gives a general overview of their evolution.
Thematic rooms (Secondary articles):
From the lobby, visitors can access different rooms, each focusing on a specific aspect:
- Carnivore Hall
- Herbivore Hall
- Extinction Room
- Paleontology Hall
Specialized display cases (Tertiary items):
In each room, there are more detailed display cases. For example, in the carnivore room:
- T-Rex Showcase
- Velociraptor Showcase
- Showcase on hunting techniques
Fact Sheets (Level 4 Articles):
- Next to each display case, detailed fact sheets provide very specific information, such as the anatomy of the T-Rex or its eating habits (even in the case of short content).
The importance in today’s content marketing landscape
this approach is part of a context where the quality and relevance of content are more important than ever. According to a study published by Forbes AdviIn a context of SEO revolution, sor, 62% of companies consider that content marketing offers the best return on investment (ROI) from a business perspective. Moreover, the content marketing industry is expected to reach an estimated value of $600 billion by 2024 , highlighting the growing importance of innovative content strategies like nested content.
This trend is also explained by a change in the habits of Internet users (post-Covid) who now wish to inform themselves independently before making any purchase.
Finally, the nested content method aligns perfectly with recent Google updates, including the “Helpful Content” and “EEAT” (Experience, Expertise, Authoritativeness, Trustworthiness) updates . By providing more targeted and specialized content
