Marketing beyond advertising The concept of the word marketing may seem obvious to a businessperson, especially those who have a specific department in this area within their organizations.
Modern marketing master Philip
Kotler defined it as the science and art of dominican republic phone number list exploring, creating, and delivering value to satisfy the needs of a target market at a profit: “Marketing identifies unfulfilled needs and wants. It defines, measures, and quantifies the identified market size and profit potential.”
At the end of World War II, the United States was trying to overcome the economic crisis and industries were trying to sell as much as possible at any cost. It was at this time that marketing began to gain momentum, but unlike the strategies we know today, most of the tactics were based on lies to deceive consumers. Unfortunately, the tricks proposed and used at that time mean that many marketing actions are still treated with suspicion today.
Marketing has changed a lot since PT Barnum
came up with his techniques to dissuade the google business profile? public in his book “The Art of Money Getting”, but it was after the release of Peter Drucker’s book “The Practice of Management” that the practice began to be considered an investment by entrepreneurs in various fields. Hubspot produced an infographic with the entire marketing timeline, it’s worth checking out.
Marketing: get to know the 4 P’s
In 1960, Jeromy McCarthy presented the pillars mobile lead of Marketing beyond advertising any marketing strategy : the 4 P’s. Also known as the Marketing Mix or Marketing Compound, the guidelines take into account consumer needs and market supply.
The first P refers to the PRODUCT that is sold. It can also be a service or an idea.
The second P is the PLACE
regardless of the environment (this applies to digital environments. So that the promotion and distribution of what will be offered to the market can take place. Logistics, stores, and storage are all part of this pillar.
PRICE is the third P. This is the only direction capable of generating revenue, so it is based on financial values, such as expenses, profit, returns and discounts.
This P also observes consumer habits in order to increase the chances of conversion.
Types of Marketing
Have you ever heard of Outbound or Inbound Marketing? These two Marketing beyond advertising classifications are ways of doing marketing. The first is incisive and works with ads, remarketing, telemarketing and direct mail, for example. The second develops techniques to educate and relate to customers.
