As you may have guessed from their definition, topic clusters keep the website organized. And this is something that Google’s algorithms take into account when positioning content in the SERP. Why? Mainly because a well-organized website will make it easier for the algorithm to crawl and analyze all the content it hosts.
In other words, working on a content cluster is something that will help you improve your SEO positioning in search engines , just like using keywords.
Other benefits of topic clusters
But improved SEO positioning is not the only benefit that a topic cluster will bring you. For the public, keeping your website well organized will also allow users to have a better experience when they come into contact with your page, being able to move around it more easily and find what they are looking for more quickly. This will cause them to stay on your website for longer and, in addition, visit it more frequently. And, ultimately, this will also help your SEO positioning.
In addition, creating a content cluster also helps to avoid what is known as content cannibalization . This occurs when more than one page on your website is trying to rank for the same keyword . With this organization, it will be easy for you to know which keywords you have already used and which ones you haven’t, and you will be less likely to repeat them.
Finally, internally, creating a topic cluster will help your team locate content more quickly, which is very useful for new recruits to adapt more quickly to the work system.
What components does a topic cluster have?
In any content cluster we find three fundamental elements that cannot be missing. Knowing them well will help you america phone number list better understand this strategy and implement it correctly.
Pillar page
Also known as a pillar page , this will be the base on which the entire topic cluster is based. Pillar pages are content pages that talk about a generic topic or a general keyword. Around it you can create clusters, that is, other articles that deal with subtopics of that general keyword.
Cluster content
Clusters , as they are also known, are what does seo optimization of filter pages give? Importance of topic the most specific content or articles that will be linked to the pillar page.
Imagine you have a website about digital marketing and you want to rank for the keyword “content marketing”. First, you’ll need to write a pillar page about “content marketing” and divide the content into sections or H2s.
Then, for each of these H2s, you should write related articles: “content marketing in inbound marketing”, “content marketing vs. branded content”, “content marketing: 10 examples” or “how to create a content strategy step by step”. This way, you will create a content cluster related to content marketing.
And remember, the different european union phone number clusters should also rank for a keyword, just like the pillar page.
