How to find your traffic sources in Google Analytics

You can find traffic sources in your standard Google Analytics reports.

Here’s how.

First, click on ” Reports ” in the left navigation bar.

Expand the ” Acquisition ” reporting area within the “Lifecycle” reports. Then, click on the ” Traffic Acquisition ” report.

You will see your traffic classified at the default Session channel group level.

You can view your traffic sources categorized by a different dimension by changing your primary dimension. To do this, click the black arrow to the right of “Session Default Channel Group.”

You’ll see several options. Try switching to the “Session Source/Medium” dimension.

You can now view your traffic data at a more granular source/medium level. You can also add a secondary dimension to your traffic source data.

To do this, click on the blue ” +” sign to the right of “Session Source/Medium”.

You will see a dialog box where you can search for a secondary dimension.

Let’s add the Session Campaign traffic dimension to our report. Start typing “Session Campaign” and select that dimension when you see it.

Your report now shows your traffic data at the session source/medium level, along with campaign-level information as a secondary dimension.

Now, let’s look at how you can use this data to optimize your website and marketing campaigns.

How to analyze and use data from your traffic sources

Your traffic data helps you gain valuable recognition of performance insights into how your site acquires traffic.

Let’s review some of the main ones.

Find out which sources generate the most traffic

If you look at the Traffic Acquisition report with the primary dimension set to Session Default Channel Group, you’ll see which channels are driving the most traffic to your site.

In the example below, you can see that organic search drives the majority of your traffic. The channel accounts for over 90% of all traffic based on users and sessions.

With this information, you conclude that your blog and SEO efforts are working well to attract traffic. You can also see that organic social does very little in comparison.

Armed with this information, you could make two practical decisions:

1. You decide to continue prioritizing your SEO efforts and conduct a review of what types of articles have been performing best on your blog.
2. You think social media could be an untapped opportunity that you could use to drive traffic to your website next year. So you decide to use the data from your upcoming SEO content review to inform your social content calendar.

Find out which sources generate the highest quality traffic

Some sessions are high-quality visits that reflect well on your brand and help your visitors get closer to a conversion. Others may be neutral or even negative experiences for your visitors.

And you can determine which sources generate high-quality visits if you know what to look for.

First, you should know that Google Analytics helps you measure the quality of your traffic with something called “engaged sessions.”

A session is considered compromised when at least one of the following conditions is met:

• The visitor views multiple pages during the session
• There is a conversion during the session
• The visitor stays on a single page for at least 10 seconds

The percentage of engaged sessions out of total sessions results in your engagement rate, which you can analyze alongside your “Average Engagement Time Per Session” (the total amount of time your visitors were actively engaged on your site divided by the total number of sessions) to see which sources are driving the highest quality traffic.

For this analysis, change your primary dimension in the “Traffic Acquisition” report by clicking the arrow and selecting ” Session Source/Medium ” for a more detailed view.

In this case, two things are obvious.

1. You see that your Facebook traffic (m.facebook.com/referral) has a low average engagement time and a low engagement rate relative to your site’s average. Now you’re even more interested in revamping your social media content calendar, as it doesn’t seem like your content has resonated with your website visitors.
2. You see that traffic coming from your Google Business Profile (google/gmb) has your highest engagement rate and a high average engagement time per session. So you decide to check your performance reports on your Google Business Profile to see which search terms are performing well so you can target them on your blog as well.

Find out which sources convert at the fastest speed

You can use the same report to find angola latest email list out which sources convert best.

When you review your Google Analytics data, you see that you have 107 conversions.