Imagine you own a restaurant. Waiters can’t Recognition of serve food if the cooks don’t prepare it, right? Also, cooks don’t know which dishes to prepare or which ones should be delivered first, if they don’t receive orders from the waiters.
In this example, both can be considered internal customers. Since each of them has a specific function, the tools and knowledge to perform it will be different. This means that the needs of the internal customer vary depending on the position they hold within the company .
However, a collaborative spirit is essential
For both to carry out their activities successfully. Clear and efficient communication between the two sectors is at the heart of the organizational climate.
Keep in mind that external customers phone number database are those who pay for your products and services. That is, the people who frequent the restaurant in our fictional situation.
What are the needs of the internal customer?
Now that we know that internal and external customer satisfaction are related, it’s time to find out what the basic needs of the internal customer are, i.e. your employees. Check out the list!
1. Transparency about processes
Knowing your goals and challenges is one of the needs of the internal customer. Being aware of your purpose within a company stimulates motivation and makes you more committed to the end consumer.
In fact, 85% of employees feel more motivated when management provides regular updates on company news. You can increase internal customer satisfaction with weekly newsletters and meetings to keep them in the loop.
2.
Recognition is another of the internal unlocking the secrets of online virality: scientific strategies for success customer’s needs. A company’s lack of commitment to its talents drives 44% of employees to change jobs, according to a Survey Monkey survey .
More than feeling valued and happy, internal customers believe recognition affects their chances of being promoted (68%) and the way colleagues interact with them (32%).
3. Salary compatible with the market
According to a Statista survey , men cmo email list expect to earn more in their first job than women. But not all professionals get paid as much as they need or want, and this can lead to job dissatisfaction.
