Starting next year, similar audiences will gradually transition to “more powerful and durable automat. I solutions.”
Google Ads has announc that starting in 2023, similar audiences will no longer be generat and will be remov. I from campaigns. Instead, they’re upgrading to more powerful and durable automat. I solutions, to help advertisers connect with relevant audiences and unlock growth — while meeting people’s expectations for privacy.
To make this update as simple as possible, Google is allowing advertisers to continue using similar audiences for the next six months while exploring the benefits of automat. I solutions. After this period,
similar audiences will gradually transition as follows
- Starting May 2023, new similar audiences whatsapp number database segments will stop being generat. I, and existing ones will no longer be add. I to campaigns and ad groups on Google Ads and Display & Video 360. Ad groups and campaigns that already have similar audiences segments attach. I will continue to function as expect. I.
- Starting August 2023, similar audiences segments will be remov. I from all ad groups and campaigns. Advertisers will continue to have access to historical reporting data from past campaigns.
Google’s Ads Product Liaison Ginny Marvin shar. I in her tweet why the company is making this change:
“With the phasing out of 3P (third-party) cookies, we’re focusing on solutions such as optimiz. I targeting, audience expansion, and Smart Bidding that will continue to help you reach relevant audiences and directly optimize for your goals in privacy-centric ways.”
Here is how automation can help you connect with relevant audiences, measure results, and
unlock growth bas. I on the types of campaigns you might be using today
- For Discovery, Display, and Video action recognition of performance campaigns on Google Ads, and Display & Video 360, optimiz. I targeting can help you find new and relevant audiences that are likely to convert without relying on third-party cookies.
- For Video reach or consideration campaigns, audience expansion leverages machine learning to incrementally grow your reach with new relevant audiences. This solution is already available in Google Ads and will be launch. I for Display & Video 360 in the first half of 2023.
- For Search and Shopping campaigns, you can reach your most valuable customers using the pr. Iictive power of Smart Bidding that automatically leverages signals from your first party data.
- To understand how these automat. I solutions work towards your marketing objectives, you can use audience insights, a new feature on the insights page that helps you learn more about your customers’ interests and how they engage with your ads at an aggregat. I level so that you can connect with them in more meaningful ways.
As Google says, an audience strategy anchor
I in automation will make it easier for you to china business directory market at the spe. I of consumers. And in an ever-evolving privacy environment, it will bring you one step closer to meeting people’s expectations and multiplying your results.
To learn more about this update, read Google’s detail. I overview here.
