Data protection has played an important role not only since the new General Data Protection Regulation (GDPR) came into force last year. Many B2B companies still have some catching up to do. Anyone who relaunches their website cannot avoid taking data protection measures. This also applies if no extensive website relaunch is carried out. Data protection measures must be up to date.
The programming sets up a tracking setup in the account . Data Protection maintains the data protection declaration and takes care of cookie notices, form reCaptcha and, if necessary, double opt-in solutions.
Phase 7: SEO
SEO measures do not just include setting keywords or whatsapp data creating meta tags. Shortly before the new site goes live, all technical aspects of search engine optimization must be taken into account: these include, for example, setting up redirects, XML sitemaps or keyword monitoring.
Quality Management/Testing
Just before the website goes live, the finishing touches are made. To do this, the entire page should be checked for possible errors. Particularly important: the loading time, interactions and links, browser and mobile display and checking the forms on the page. To achieve the best internal energy and thermodynamics results, it is best to ask people who were not too heavily involved in the relaunch work to do the test. With the appropriate distance, errors can be identified more reliably.
Phase 9: Go-Live
In the final phase, the necessary preparations for the go-live are made. The most important milestones include the encrypted https setup, the integration of tracking codes . Data Protection the updating of the Google Search Console and finally the live launch of the company website.
The first big step has been taken with the website going live. Nevertheless, you should think about reflecting as soon as possible: Have the goals been achieved satisfactorily? Is everything working smoothly? What measures can be taken afterwards?
Particularly important: A relaunch should always be viewed european union phone number from an SEO perspective. The goal is to appear as high up as possible in Google search results and to provide . Data Protection readers with optimal information tailored to the target group. The most important keywords can be incorporated as a basis for the page structure when developing the navigation structure. Nevertheless, the SEO measures should also be monitored after the website goes live.
In order to constantly improve, you should integrate crawling tools to measure success and keep an eye on rankings. In sprints, you can plan further to-dos and further develop modules, content and . Data Protection elements on the website. Remember that a website is subject to a constant process that also shows the dynamics and image of a company.
Conclusion
All of these phases cannot be completed within a few months. A website relaunch requires time and patience. This is often underestimated, especially in the B2B sector. When starting the project, keep in mind that the company’s own marketing departments often do not have sufficient capacity or sufficient digital know-how. An experienced partner can provide competent support here.
