Digital marketers are notorious for using

jargon and having tons of acronyms, but this time, it’s Google that has added these YMYL and EAT to the pile of potentially confusing internal jargon. YMYL is a quality rating for content for “Your Money or Your Life”. Not only does Google care about providing the most relevant information, it also wants to provide the right information. Through certain types of searches, the “happiness, health or wealth” of users is highly likely to be adversely affected. Digital marketers are In other words, if these pages are of poor quality, they have the potential to impact the user’s wellbeing. Therefore, Google does not want to provide links to pages that share advice, opinions or fraudulent websites regarding health, financial and safety concerns.

Google wants to make sure as much as possible

The that it recommends sites that display a high Whatsapp Number List level of expertise, authority, and credibility. The which is what EAT stands for. This is Google’s way of protecting search engines from low quality content that could potentially harm a search engine. If your business falls under the happiness, health or wealth label. The EAT may be important for you to understand, so read on! EAT and YMYL come from a very important Google document called “Google Search Quality Rater Guidelines”. In , Google officially published guidelines for search quality assessment, which gave us an idea of what is considered a high or low quality website from Google’s perspective.

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The paper is written for your human rating team

The which performs all the important searches and evaluates the top websites in Google results for those searches. It appears that Google uses tens Singapore Number of thousands of people to perform these spot tests, designed to test the effectiveness of ranking algorithms in determining the quality of web pages. The QA team teaches Google engineers how to improve the ranking algorithm. As Google employees often remind us, their ranking algorithm. The is a constant improvement process with very frequent updates experience. The Oxford dictionary defines the term one who. The is very knowledgeable or expert in a particular area.

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