How You View To improve your site’s user experience, consider the following strategies to reduce bounce rate:
1. Make navigation simple
MAKE sure your navigation is simple and intuitive, and it’s placed where people expect it to be . This will help visitors find what they’re looking for and reduce bounce rates.
You will notice that many sites, especially retail sites, use the same Website Design and layout for the most part.
This well-designed Polar Seltzer websit how and where to build templates and examples is a good example of a simple navigation bar :
Image via Polar Seltzer
They’ve placed their navigation bar where you’d expect it: it’s at the top, below their logo. And they’ve kept their browsing options simple.
That doesn’t mean you can’t tinker with the navigation bar to suit your audience’s needs. Take this Education.com site for example.
Image via Education.com
We have worked in the field of educational buy phone number list technology and talked to many teachers. We can say that the main thing that teachers look for on the Internet is printed worksheets.
Education.com knows this too . That’s why it has placed worksheets in a place of honor: at the top left, in the navigation bar. Next up are online games and lesson plans, two other very popular categories.
Rather than providing a teacher with a list of subjects or grades on their navigation bar, which would be pretty standard, Education.com has broken down the most popular categories to save teachers time in navigating through categories and subcategories.
2. Make the search bar clear and easy to use
No matter how intuitive your navigation is, there will still be people who can’t find what they’re looking for. If you don’t want to lose those visitors and increase it cell number your bounce rate, you need to make sure your search function:
- Is noticeable on all your pages
- Is easy to use
- Gives your visitors the most relevant results
We For the research for this article, I used Digiday. Its search function is Again, that nice spot, top left. There’s a very simple but very standard magnifying glass icon, and it appears in the same place on every page.
Pro Tip: We really like it when a site’s blog has a dedicated search feature, so we can easily browse the blog for relevant content.
3. Speed up loading time
If your pages are loading slowly, there are a few things you can do to speed them up.
First , take a look at the images you upload to your site. Hi-res images and large files slow down page loading.
Image resolution for the web is typically around 72 pixels per inch, and image sizes range from 800 to 1200 pixels.
You can also reduce page load time by minimizing the number of elements on the page. The more elements (images, gifs, videos, etc.) the more http requests your site has to make, which slows down your pages.
Another way to speed up loading times and reduce bounce rates is to use browser caching. This increases the speed of your site by storing some resources on users’ devices.
