Have you ever seen those LinkedIn Pulse pages ranking in the canada telegram data second or third spot on Google for various keyword searches? Why do so many authors write for LinkedIn Pulse? The answer is barnacle SEO. SEOs and marketers know that it is easier to rank their articles for competitive keywords by publishing them on LinkedIn Pulse than on their own site. LinkedIn Pulse is just one example. Many high-authority sites, such as Tripa dvisor, Yelp, Clutch, and others, are available based on your niche to improve your brand’s visibility in organic search results. Let’s learn about leveraging the power of other sites for higher rankings using barnacle SEO.
What is Barnacle SEO?
Barnacle SEO is a search engine optimization (SEO) technique where range of services and products smaller websites leverage the establish authority of high-ranking websites to improve their search engine results page (SERP) visibility. It’s similar to how barnacles, marine organisms, attach themselves to larger creatures for survival and wider travel. Will Scott introdue the “barnacle SEO” concept in November 2011 in his article “Barnacle SEO: Local Search Engine for The Sam’s Club Crowd.” In barnacle SEO, smaller businesses with low domain authority and organic presence find and list their business information on pages of well-known and high-traffic websites.
Example of Barnacle SEO in Action
Marriott International is an excellent example of a business that austria business directory successfully uses barnacle SEO. Marriott Hotels and Resorts has partne with online travel agencies like Book.com to boost its online visibility. Marriott ensures its hotels are list and set up well on web like Book.com and Expedia. This helps Marriott use its big online presence and power in the travel world, and it helps Marriott gets noticed by more travelers who look for places to stay on these websites.These barnacle listings help Marriott get more hotel bookings. Instead of depending solely on its website for bookings, Marriott uses the big audience and traffic on these OTAs to its advantage.
