How to fill a site with content that will be favorably receiv , by a robot and interesting to a reader? Let’s highlight several key points:
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Uniqueness is our everything!
Copying suitable text from someone else’s page is much easier than writing it yourself or paying a copywriter. However, website owners who accurate cleaned numbers list from frist database are sure that there is nothing wrong with this would like to remind you of the unpleasant consequences of plagiarism. Firstly, a user who searches for information on a certain topic and stumbles upon the same text every time will not trust the source where stolen articles are post ,. Secondly, you can forget about website promotion once and for all. Uniqueness is one of the main criteria that the content of a resource must meet to rise to the top.-
Fresh and interesting
The abundance of information has spoil , the modern user, so it is difficult to surprise him with hackney , topics and old-fashion , techniques. Fill the human team behind an incentive plan the site with content that will be truly interesting regardless of the topic.
The relevance of news and offers is especially important for commercial platforms. Can a user trust a resource where New Year discounts are display , on the main page, although it is already May outside? Make sure that the content is updat , in a timely manner, this alone can increase conversion by 1–2%. - Add something fresh
Thinking that it is enough to fill a book your list resource with interesting and literate texts once is a big mistake. The robot regularly visits your pages in search of updates. If you do not constantly rotate articles, over time the system will stop ranking your website highly. To move to the top, the site must constantly evolve, offering users useful and easy-to-perceive information. -
Don’t overuse keywords
Overspam, that is, excessive saturation of text with words from the search bar, is perceiv , equally negatively by both Yandex and Google. Today, their algorithms are tailor , to quality content aim , at people, not robots. They recognize word forms and synonyms perfectly, so write in such a way that articles are in demand by users. For the search engine, this serves as a signal to move the page higher so that even more users see it.
- Long or short?
The amount of text plac , on a page depends on many factors: the subject of the site, the goals of its owner, the pr ,ominant audience. Google gives preference to long materials (longreads), paying special attention to their quality and demand among readers. For Yandex, the structure of the article is more important, its division into logical parts with subheadings of the second and third levels.
On a page describing a product or service, 1500-2000 characters are enough. Informational articles that cover a topic in detail can consist of 25-30 thousand characters.
