Incentive and commercial motivation programs are an ideal tool to motivate the internal publics of a company or brand. Through an incentive plan of this type. It will be possible to build loyalty among one of the most important publics for the development of the brand: employees, sales and commercial team, distribution channel, wholesalers, network of agents and points of sale, suppliers, etc. Through an incentive plan, it will be easy to achieve the commitment and involvement of all the actors of this human team with the services and products of the brand.

When creating an incentive program, it is necessary to take into account the specific characteristics of each type of audience, set the objectives, establish the mechanics, communications and incentive system, design and b to c database develop the web platform, etc. To do this, having a company specialized in incentive and commercial motivation programs like Galanta can make the difference when it comes to implementing a plan of this type in an agile and efficient manner.

The human team

Within the consultancy firm specialising in incentives and loyalty, the human team is, together with technology, one of the most important pillars for the correct development of a plan of these characteristics. A large human team with the corporate gifts catalogue in 2020 specialisation in each of the areas involved in the programme.

– Sales and accounts team

Responsible for coordinating ongoing communication with the brand, sales representatives and accounts will gather the brand’s needs in terms of incentives, establishing the optimal type of solution in each case to respond to the brief in an optimal manner.

– Technical team

The IT, development, systems and communications team will be responsible for all the technical aspects and database analysis to implement the incentive and motivation platform. They will also be responsible for resolving any type of incident or modification in the operation of the plan.

– Design and creativity team

The incentive plan will have its own identity, which will be reflected in both the graphics and australia database directory  the written content: logo and branding, storytelling, copywriting, interface design, etc.

– Customer Service Team

Participants in an incentive program must have a support or customer service channel at all times, in order to resolve any questions about the operation of the platform or the status of the delivery of their rewards.

– Purchasing team

In charge of the catalogue and purchases of products for the incentive, the purchasing team will coordinate product availability, acquisition, stock control, etc.