With the release of Google’s Penguin update a few years ago, webmasters need to kuwait telegram data consider their approach to creating backlink anchor texts. So, how can you make sure that your anchor text is getting along with your website’s SEO? Well, in this article, I’m going to take you through six different ways to create SEO-friendly anchor texts for backlinks so you can turn an unlikely pairing into a dynamic duo!Backlinks that come in naturally from other websites will not have those exact keywords as their anchor text. While those words might be included, or other LSI keywords, truly natural links wouldn’t be an exact match to your .
How Does Google Look at Anchor Text?
Google’s Penguin update changed the landscape of backlinking. This update searches for how to do reciprocal linking the right way and penalizes what it deems as spammy links. Google uses many different factors to evaluate whether a backlink is spammy or not. Along with things such as relevancy and positioning, it also looks at the anchor text used. Basically, Google wants to make sure that the backlinks to your website are natural, and that people are linking there because they value your website’s content—not because you paid them to do so. Microsite Masters conducted a study of websites that were affected soon after the release of Google’s Penguin update. Their findings showed that every single website in the study which had been penalized was using exact keyword match anchor text 60% or more of the time.
Exact Keyword Match
Each of your pages and posts is optimized for certain keywords. So if your target phone number list keyword is “vacations in Portugal,” exact keyword match anchor text would be “vacations in Portugal.” While the occasional exact match anchor text can do wonders for your ranking, it also has the potential to land your website in the penalty danger zone. Instead of using the exact same keywords that you’re optimizing for, a partial keyword match anchor text means using a slight variation of those words. This appears much more natural than an exact match. Using the example above, a partial keyword match might be “best Portugal vacations,” “guide to vacations in Portugal,” “this post about Portugal vacations,” etc.
