25% of searches carried out on Google are geographical in nature! And at the top of the results page , you find Google my Business profiles ! To achieve this transportation email list Holy Grail, you must know how to optimize your establishment’s profile ! In the form of a tutorial , I explain to you step by step how to improve your local SEO and reach a local clientele .
Quick read: the key steps for optimizing a Google My Business listing
In this post, I’ll explain how to optimize your Google My Business (GMB) profile and attract as many customers as possible to your establishment! Here are the points covered:
- the basics of a GMB listing,
- 12 steps to optimize a Google my Business listing,
- understand and benefit from Google statistics.
To learn how to improve your local visibility on Google, just read on! The basics of the Google My Business profile
Google My Business listings allow Google to display a list of nearby businesses during a geolocated search [1] . Essential information is thus displayed to the user, allowing them to quickly find the answer to their needs. Here is what the Internet user wants to know before making their decision:
- the company address,
- opening hours,
- the services offered,
- reviews from other customers.
Discover a case study on the impact of GMB and customer reviews .
As you can see in the screenshot above, the establishments displayed are also present on Google Maps . Therefore, by properly optimizing your Google My Business listing, you benefit from excellent visibility on the world’s most used search engine.
It’s also worth noting that many third-party platforms use the Google Maps API to provide localized results to their users. Optimizing your Google My Business listing is a great way to improve your online visibility without spending a dime.
Indeed, a Google My Business listing is free ! Furthermore, being placed at the top of the search engine results page, it generates a significant number of clicks. It would be strive for regular improvement a shame not to take advantage of it or not to optimize it properly!
Additionally, Google uses this information to enrich its vast database, enabling it to provide relevant answers to the needs of Googlers performing local searches.
So if you’re using digital marketing to promote your business, you absolutely must know the tips to take advantage of this opportunity offered by Google! To learn how to optimize your Google My Business listing , simply read the rest of this post.
12 steps to optimize your Google My Business listing
Before creating your Google My Business profile, I strongly recommend checking whether you already have one ! A duplicate profile could significantly limit your chances of appearing in Google’s SERP. To do this, simply search here .
- If you find a listing that matches your business, simply claim it chine directory and then update and optimize it.
- If you don’t have a GMB listing yet , you can simply go to this official page to create one: https://www.google.com/business/ .
Here are 12 steps to getting started with optimizing your Google My Business listing . Note that the more information you provide and the more specific you are, the more likely you are to appear in search engine results.
