The corporate world is full of strategies that promise to boost results, increase a company’s revenue, maximize indicators and strengthen the perception of a brand’s value. It is necessary to understand the scope of each technique and, in turn, evaluate the current scenario of your business. There is no universal magic formula that will bring miraculous results in a uniform manner. What we have at our disposal are ways to customize actions, according to needs, budget, level of urgency of each project and the particularities that contemplate each situation. Among the paths that enhance the success of an organization, Inbound Marketing and Outbound Marketing stand out as effective tools, as long as you know very well the difference between each of them and the right time to use one or the other.
Inbound Marketing: calm and tactical to mature results
A powerful funnel, with specific bosnia and herzegovina phone number list phases and actions based on the current stage of each prospect or potential customer. The Inbound Marketing strategy has a more “surgical” Outbound marketing and extremely meticulous nature, with the goal of not skipping steps in a consumer’s purchasing journey . The logic is to attract people’s attention to your service or product, without appearing invasive or desperate for the final sale.
The Inbound Marketing process begins
with the decision on the best platforms to google search data reveals the latest consumer priorities talk to potential leads and what will be done to spark the consumer’s interest according to their current situation. The transition through the sales funnel involves converting strangers into advocates for your brand. In other words, if these steps are worked on assertively, that person who had no knowledge of or need for what your company offers could become a strong ally, promoting, propagating and reinforcing the positive aspects of the shopping experience. The tip is to take your time with the following logistics: generating traffic, converting that traffic into leads and converting those leads into customers.
Inbound Marketing: an overview of possibilities
A 2021 study conducted by Hubspot brought some sale leads very encouraging numbers about the use of Inbound Marketing versus its proven effectiveness. According to data from the survey, the strategy costs up to 62% less than Outbound Marketing , with a guaranteed average ROI of 275%.
Based on spontaneity in the purchasing process, Inbound Marketing can be done through so-called “digital baits”, which attract the attention of the people your brand intends to reach. The first step is to focus on attracting traffic to work on more segmented actions and, later, conversion tactics that will make the person move through the sales funnel created for your business.
Among the Inbound Marketing techniques
it is Outbound marketing worth highlighting the power of SEO. Used in attraction, as well as Facebook Ads. Google Ads; in addition to actions based on converting. The traffic achieved in this first phase, with the creation. Of relevant content, such as blog articles, e-books, webinars, landing pages and calls to action. After attracting and converting, the challenge that arises is maintaining this lead. With the use of e-mail marketing and lead scoring, for example, in the so-called ‘Lead Nurturing Flow”.
Outbound Marketing: for those in a hurry for results
Outbound Marketing is characterized by a more active prospecting of customers through traditional strategies of the so-called Interference Marketing. Considered by many to be a more expensive and outdated. Form of strategic vision. Outbound Marketing still appears as a technique. Capable of achieving good results in many companies. With actions based on the offline universe and the need. For a more robust structure to generate results. This technique provides a real approach with the potential customer and. Therefore, a sale endowed with more affection and relationship.
Outbound strategies can be seen everywhere
whether at a POS, where a sales representative. Registers people passing by the location. Or with telemarketing, based on a pre-existing database. Despite the higher cost and a higher rejection rate. Outbound Marketing focuses on working from the masses. That is, on a large scale, with quick results. Predicted for the short term in strategic planning.
