“Do I have to talk to a real being sold person or is it just a computer voice?”
“Do I have to disclose my data?”
And all kinds of questions that he then asks himself and therefore doesn’t even call.
The solution:
Tell him exactly what to expect when he calls.
Minimize being sold any risk
Take away his worries about being sold something or being disadvantaged.
Therefore, the call-to-action can look like this:
“We’ll show you three ways to save taxes today.”
That is the advantage.
The benefit for the reader.
Why he is contacting/calling you in the first place.
“Book a free consultation here.”
The word “free” is important and “consultation” that there is no a sales pitch.
Of course you being sold have to stick to that
I know.
A lot of people out special lead there always say consultation and then try to sell you something the whole time.
Don’t belong here.
Actually, do a free consultation.
And then this sentence:
“There are no being sold obligations whatsoever
It is also important that the interested party knows:
“Hey, I don’t have to give out my date of birth here, my address, and then have all sorts of things sent to me later.”
Where you really say:
“This is totally non-binding.”
Mistake #3: The “how” and “where” are not clear.
It must be so clear that a chimpanzee can carry it out.
( David Ogilvy : 7 Lessons from the Marketing King)
Therefore the call-to-action is:
“Contact us”
or
“Contact me here”
Total nonsense, because I think:
“Okay? Get in beyond seo keyword research touch? How? Should I call? Should I email? Text?”
-“ or maybe send a carrier pigeon? “-
How should I contact you now?
Therefore, write it very precisely by saying:
“Send your tax question…”
That means it america email list must be a tax issue .
Not easy:
“Hello, how are you?”
Next, to exactly which email address0.
