We have seen how to find keywords for your search engine positioning project.
There are other tools that help you go beyond the single concept of keyword! now outdated! and instead broaden the semantic field of your analysis.
With SEO Hero ! a powerful SEO tool for latent concept analysis! you can find related words ! latent entities ! and co-occurrences of a topic! for example.
What are latent entities?
Latent entities are concepts or terminologies that are not explicitly cited within a document but are nevertheless linked to the topic being.
When we talk about latent entities we must refer to LSI – Latent Semantic Indexing ! a system used by search engines to identify how words in a text are connected. To put it simply: through this system Google interprets the content of a web page.
What are Beyond SEO Keyword co-occurrences?
Co -occurrences are terms that appear country email list frequently with a specific keyword within a text or between pages. These terms are closely related to the semantic context of the keyword and help to better define the meaning of the content being discussed.
For example! if the keyword is “SEO”! terms like “optimization”! “search engines” and “keywords” are common examples of co-occurrences. In the case of the article example: Japanese gardens is a co-occurrence of the keyword “Bonsai”.
SEO Hero ! compared to the software mentioned above! therefore provides the terms that Google has detected in the SERP results! a sort what is a bidder and why is it needed? of vocabulary that the bot expects to find in your content also based on the results positioned on the search engine for the indicated query.
Here’s an example:
How to Choose Keywords with Search Console and Internal Search
If our hypothetical bonsai e-commerce had already been up and running for some time! we could also extrapolate some data from Search Console .
By accessing the platform! we could download the search queries that users have used and where our site has received “impressions”. From b2c fax there! find those that are beyond the second page and start working on them strategically.
As I described in a previous article! by Beyond SEO Keyword tracking internal site searches you can discover additional keywords that your users are using that you have never used.
