What is the big attention first copywriting lie?
“You only need copywriting on your sales pages!”
“You only need copywriting if you want to sell something!”
“You only need copywriting on your landing pages if you want to make money!”
This is total nonsense.
You need copywriting everywhere in your business!
I will now show you 7 areas where you need copywriting.
7 areas (that have nothing to do with sales) but that will improve significantly if you use copywriting.
Let’s get started.
#1 Testimonials
Where you need copywriting is testimonials.
1. You need good copywriting to
get testimonials.
Because you have to write an email to your customers.
Then you have to arouse interest,
Satisfying a Desire
and encourage attention first them to do so
Get them to take action so they send you a testimonial.
These are the basics of copywriting.
If you send a boring email and say:
“Hey, I really need a testimonial from you!”
Then most people will not react.
The trick is that you also use copywriting to get an action from your customers.
2. When they send you a testimonial, you must rewrite the testimonial in such a way
that it also conforms to the laws of persuasion: It should not simply list irrelevant information, but convince others to buy from you.
That’s why you need copywriting here too.
You will get more testimonials and you will write those testimonials better.
#2 Emails
Emails are boring.
They may be factual b2b email list because the writer thought:
“Yes, we are doing content marketing here , the content has to be factual, objective and boring.”
Total nonsense.
Copywriting belongs in email newsletters.
Good copywriting attention first is interesting
It captivates the reader from beginning to end.
It uses short words, short beyond seo keyword research sentences, good storytelling and takes the reader from
beginning to end – and to a call to action.
A good email always has a call-to-action and then guides the reader there.
If you just wrote america email your emails like this and said:
“Yes, I just have to add value.”
“I have to provide interesting information somehow”
