Winning digital marketing A Digital Marketing salesperson must take into account different factors such as strategies, target audience, positioning, SEO, metrics and, most importantly, allow the company to achieve its marketing and sales objectives and goals.
The digital presence of companies has gone from being important to mandatory. And no matter the size of the company, all can and should take advantage of the opportunities offered by social networks, websites, blogs and apps.
In this article, we will present the 5 main steps for you to develop a winning Digital Marketing plan and increase your company’s authority in digital media.
Digital growth
It doesn’t matter if your company benin phone number list operates as B2B (business-to-business) or B2C (business-to-consumer), it needs a digital marketing strategy to gain more visibility, customers and, therefore, increase revenue and grow sustainably.
According to Yankelovich market research , it is estimated that in 2007 a person with Internet access saw, on average, 5,000 advertisements per day and today, that number is close to 10,000 advertisements per day.
Research by the institutions We Are Social and Hootsuite indicates that 4.66 billion people around the world use the Internet in January 2021, which represents 59.5% of the world population.
With the pandemic this number
increased significantly, winning digital marketing as consumers began to make their purchases and perform services via smartphones, popularizing the use of apps and e-commerce.
In Brazil, the digital market is rapidly immersive content for your seo strategy expanding. Research conducted by the company Avelar e Duarte indicates some very relevant data about the digital behavior of Brazilians:
63% of the population connected
To the internet makes purchases online
The annual average is 16 online purchases . In the category of consumers who make recurring purchases, the number of purchases reaches 78 per year;159 million sale leads Brazilians use social networks daily, with YouTube being the most accessed;
By 2026, therefore, in less than 4 years, Brazil will have, on average, 185 million connected users, around 87% of the population;
E-commerce grew 26.9% in 2021, reaching R$161 billion in revenue. The estimated growth for 2022 is another 9%.
With such revealing numbers, it is essential to put a Marketing plan in place and, even more so, to have a good strategy in place to guide and provide support.
The Digital Marketing Plan
After all, what is a Digital Marketing plan?
One of the fathers of modern marketing, professor winning digital marketing and writer Philip Kotler, who in the last century, in 1967, published the book “Marketing Management” – which was a turning point and took marketing to a higher level – teaches us that a marketing plan serves to:
“Document how the organization’s strategic objectives will be achieved through specific marketing strategies and tactics, with the customer as the starting point. It also ties into the plans of other departments within the organization.”
And does it also apply to Digital Marketing? There’s no doubt about it. With a well-designed plan, your company will be able to:
Attract convince and convert
this means, attracting and presenting the product or service offered to the customer;
Sell and delight the customer with the offer and relationship between company and customer;
Plan and test strategies to reach customers and solve their pain points;
Segment strategies to reach the target audience or new market niches.
Below we will detail the 5 steps to develop a Digital Marketing plan, however, it is important to remember that before starting you need to know the target audience, determine the persona(s), understand who the competitors are and define which channels your company will be present on.
