However, such a formal approach, unfortunately, WILL NOT WORK. This article will discuss how a client searches for and finds the services of a contractor on our website. Which services are in demand and which are not. How to describe a service and its NAME to receive ten-fifteen-twenty or more orders per month.
The most common mistake of the performer is to place one cambodia email list universal service on the site, which, like a resume, will be about everything at once, and wait for an avalanche of orders. This is approximately how 80% of performers come to the site, whose services are called as follows:
- “Recruitment of personnel throughout Russia” or “recruitment from shift work to TOPs”
- “Staff assessment/motivation/training” or “Trainings”.
- “Employment”.
In them, as a rule, the service is named in genera
However, such a formal approach, unfortunately, WILL NOT WORK. phrases or a list of services is given, experience is described, a little more is only what is after-sales service and how to implement it on the favorite topic – about the format of work and payment.
This is understandable – we all want to do fewer movements and get more results. Or maybe the performers just think that a jack of all trades (from a cleaner to a top manager) is more attractive and has a broader scope than some specific and narrow professional offer.
However, such a formal approach, unfortunately, WILL NOT WORK. To understand why, let’s clarify:
HOW exactly do customers find your services and send you invitations/direct requests on our website.
There are only six such search scenarios:
1. The most common method is searching b2c fax through Yandex or Google. The customer types their question/task in the Yandex search bar. As you understand, they do not type universal phrases like “personnel selection” or “personnel training”.
