As is often the case with organic SEO, the objective of this SEO concept is Why carry out twofold: to improve the user experience (UX) and to improve the work of indexing robots . And of course, you will benefit greatly by mexc database seeing your traffic from search engines explode !
Respond to search intent
By working on the semantics of your texts, you improve the reader’s comfort (less repetition and more precision). In addition, you perfectly respond to the search intent of Internet users. Indeed, as your sentences are well detailed, they provide all the details hoped for by your visitor .
Also note that this technique is very useful for adapting your content to voice search . Indeed, these searches are generally long and precise (we then speak of long tail ). Thus, by working on the semantics of your content, you correspond better to this type of query. Note that 27% of Googlers favor voice search to find a relevant result!
Improve your natural referencing
As you’ve probably already figured out, doing a semantic SEO analysis allows you to position your texts on unique, specific, or complicated queries . But that’s not all! There’s no doubt about it, offering a semantic field proves the relevance of your content to Google. This has been the case since the Google algorithm update known as Hummingbird and the search engine recommendations known by the acronym “ EAT .”
Another SEO advantage is that semantic research allows you to create a complete architecture for your site . By covering a given topic as a whole, you demonstrate your level of expertise to Google . As a result, when someone searches for something related to your topic, your pages are highly favored on the search engine results pages. To achieve this, you can either create a tree structure using semantic cocoons , or (even better!) define a keyword strategy by topic cluster .
🎛 How to do an SEO semantic analysis?
To be effective, SEO semantic analysis must follow a specific procedure. Here are 5 key steps you shouldn’t neglect!
1. Research keywords
Keyword research is always the foundation of how can industrial companies utilize digital marketing more effectively? any SEO strategy. To improve your search engine visibility, you need to determine the words that best represent your business and interest your audience . To make this effective, remember the 6 types of keywords in natural SEO !
- Long tail header : short search (maximum three words).
- Long tail : long search (more than three words).
- Semantic keyword (related to your key query).
- Event keyword (short-term visibility, linked to current events).
- Evergreen keyword (long-term visibility, imperishable).
- Local keyword (essential for geolocalized SEO).
2. Understanding the needs of the Internet user
During this phase, you must first precisely define your SEO persona . Obviously, it is only with a perfect knowledge of your readership that you will be able to meet their needs! Secondly, you want to understand the search intentions linked to the b2b Reviews different keywords you have chosen. To do this, analyze the Google SERP while always keeping in mind the 4 types of intention hidden behind a query.
- Navigational search : to find a specific company or site.
- Informational research : most often in the form of a question.
- Transactional research : decision support for a purchase (product or service name).
- Commercial research : allowing you to make the best decision for a purchase (comparison, best price, etc.).
