A few summarizing and perhaps even provocative thoughts:
Behavior is human, not media. With media, you can only send commands in the hope that they will have an effect on employees. However, you can also enable digital behavior by offering the right tools to digitally communicating employees.
Effect-driven traditional communication often provokes resistance; effective digital support creates support. What do you spend your budget on?
Useful tools are used; media are (not always) read.
An organization is a sum of relationships (just like social networks). An internal digital environment is pretty much pointless in 2011 if it doesn’t make smart use of those relationships.
Relationships can be used by anyone
A but no one can send them. Senders and receivers, as static cornerstones in internal communication policy, crumble belgium phone number list under the pressure of dynamic digital networks.
Intranet as an innovative, ‘social’ or 2.0 solution is good; a transcendent and integrating digital communication policy is more sensible and sustainable.
Social media in the organization only works if it adds value to a collaborative process.
Internal digital communication
A policy supports the organization as a community of all colleagues. Media-driven digital jiangsu mobile phone number list communication policy only supports a (much smaller) group of senders. The trade-off here is also where you allocate your communication budget.
The challenges in today’s organizations relate to (how) people (collaborate). Where do you content and content marketing Look at The New Way of Working. This requires a professional reorientation, from media to people.
