Google is clearly hoping to emulate some of the engagement social platforms like Instagram and TikTok achieve through their respective stories formats but Web Stories aren’t an exact copy.
As a web-based solution, you can post your Web Stories on your website and create a page or gallery for visitors to view all of your stories in one place.
You can also add links to panels
pointing users to other pages or content whatsapp number database place CTAs in your stories and monetise them by showing ads via AdSense.
With placements across Google surfaces, Web Stories can introduce your brand to a wider audience. People who demonstrate an interest in the same topics covered in your stories are most likely to see them in the Discover app or relevant Google searches, even if they’re not specifically searching for brands.
For example, someone casually searching for “makeup tips” may see stories from cosmetics companies or retailers in Google Search. They could also see stories from these brands in the Discover app, based on their topical search interests.
By winning these impressions, you can introduce your brand to wider audiences and also turn them into real business opportunities by directing them to your website through links and CTAs in your Web Stories.
How to create Web Stories
Web Stories are primarily designed alterations should first be run through for video content and Google specifically describes them as a “video first” format in its best practices documentation. It strongly recommends using video as much as possible with images and text used as supplementary content.
“Video is more engaging than text or images. Use as much video as possible, and supplement with images and text.”
You don’t need to build a professional recording studio to produce Web Stories but you do need a certain amount of video recording and editing skills. More importantly, the best skillset you can have for creating engaging Web Stories is storytelling and creativity.
You can find the official documentation for creating Web Stories here
Before you can create your first web story usa b2b list you’ll need to choose which tools you’re going to use. Developers familiar with AMP can create their stories from scratch but Google also provides a variety of tools for those without the necessary developer skills.
You can find the full list of tools on this AMP development page, which includes a dedicated plugin for building Web Stories in WordPress. You’ll also find a WYSIWYG drag-and-drop editor tool that helps you create code-free Web Stories.
