To optimize the natural referencing What is the difference between of your text, you have certainly already read (or heard) that you should develop lexical and semantic fields . At first glance, these cambodia email list notions may seem very similar , even identical. However, even if they are complementary , these two ways of developing your vocabulary are absolutely distinct .
The semantic field is actually a clarification of the words that are part of your lexical field. It allows you to contextualize the information and put the terms used in your writing into context. Semantics is therefore used to give meaning to the lexical field in order to What is the difference between fully respond to the search intent of Internet users.
If I take the lexical field of the subject of fishing, here is an example of an SEO semantic field that I should use in my sentences:
- fisherman: amateur, line, technique…;
- rod: line, lead, material…;
- fishing: shore, boat, leisure…;
- hook: line, bait, tip…;
- fish: sea, fresh water, size…;
- water: river, lake, leisure…;
- etc.
Be careful , however, not to blindly use automatic tools for creating lexical fields that do not take semantics into account . Indeed, when the chosen keyword is ambiguous (which is the case in the chosen example), these limited artificial intelligences can mislead by proposing off-topic lexical variants :
- TREE ;
- fruit tree;
- fruit ;
- core;
- sugar ;
- etc.
The importance of the lexical field in SEO
You’ve already figured out that the lexical field helps you develop your keyword query and helps the reader immerse themselves in the topic . But why create blog posts on a business website? why is it so important in SEO ? To find out, you need to know the basics of Google’s history and algorithms .
In the beginning , search engines analyzed pages robotically . They were not interested in the wants and needs of users and focused on the exact query . This method of analysis spawned a “black hat” SEO technique which consisted of stuffing your text with the same keyword ( keyword stuffing ).
Realizing this flaw, Google updated its algorithms to better understand search intent and humanize the process of reviewing online texts. As a result, enriching SEO writing vocabulary has become a widely recommended practice for improving organic rankings .
This development has thus made it possible to provide better results to Internet users and to improve the readability of the pages displayed in the SERP. This is why it is absolutely necessary to treat the subject in its entirety and to ao lists offer quality content to hope to appear on the first page of Google. Thus, developing the lexical field has become an obligation for anyone wishing to optimize their SEO .
The other great advantage of offering an SEO lexical field is that you create an opportunity to position your page on related queries . If I take the example of our article on fishing once again, I can imagine that my content will also appear on the following Google searches:
- fishing technique;
- fishing equipment;
- fishing site;
- etc.
