When it What is a sales funnel comes to selling and attracting people with the goal of generating conversions and turning them into customers or consumers of a product or service, there’s a process guided by steps and handled with meticulous care to generate final value at each stage of the process. This is called a sales funnel. The sales funnel is a marketing term directly related to the goals we set when starting a business, especially if its objectives are commercial.
This funnel determines the different stages a person goes through from the moment they meet us until they buy from us. In short, it’s the sales process What is a sales funnel that helps you convert your potential customers into real customers. A marketing funnel tracks results, automates the process, and reduces the time it takes to invest in the process. Let’s imagine you’re a designer and you create logos for companies.
A person searches for “logo designers” on Google and finds your website among the results. They go there, check out your portfolio, see your client testimonials, and decide to write to you to inquire about your services. You respond, explain how you work and your rates. The client likes your proposal and decides to hire you.
This process is called a sales funnel, because, as you may have noticed, not all visitors become customers; many fall by the wayside, which is why the graph resembles a funnel.
What is the usefulness and importance of the sales funnel?
The goal is to create an automated system that can be measured at any point in the customer journey. The challenge is to ensure that as many mexico whatsapp number data people as possible reach the point of sale.
This system lets you know exactly where each person is in your database:
Phase 1 – Top of the Funnel (TOFU) Discovery: This phase can be summed up by asking, “How can I increase my sales?” The customer is looking for options but hasn’t found an answer yet; they’re looking for solutions.
Phase 2 – Middle of the Funnel (MOFU) Consideration: The question now becomes, is this what I need? The person has found a product endomarketing working alongside the potential customer or service they believe can solve their problem. And how do they verify this doubt? With more specific information. This time, your goal is to confirm whether this is truly what they need.
Phase 3 – Bottom of the Funnel (BOFU) Decision: The question becomes increasingly specific: should I buy what this person is offering or not? The moment of truth has arrived, and the customer needs the definitive information that will make them buy.
Advantages of sales funnels
- You’ll be able to contact users who show interest and are in line with your sales proposal.
- Sales funnels target only users who truly have a need that you can fill.
- The database is constantly growing as the flow of users is constant.
- When your funnel is well-configured, the process your prospect goes through will be a pleasant and satisfying experience.
- Build customer loyalty with automated actions and turn them into your brand’s best ambassadors.
- You can design your own funnel based on your business needs, objectives, and goals.
Some tips to achieve success
Your contacts are not all the same, so you bulgaria business directory can’t provide the same level of attention to all of them. Create stages for your sales cycle that define your contacts’ current status. Identify each customer’s progress and stage, and focus your team’s efforts on the right prospects. Analyze your funnel traffic.
If you want to scale your business effectively and permanently, start planning your sales funnel strategy.
Make sales by serving your customers in stages!
