Using a tool can streamline this process. Sprout Social Groups, for example, can group different markets and stakeholders together to make content visibility and approvals smoother.
The more experts you have
the more insights you’ll get. Create a regular sync where your global team can come together and provide insight into their top priorities. Consider the method that works best for your team. Will you have a regularly occurring meeting where team members can discuss what america phone number list they’re working on? Syncs before cross-market and cross-brand promotions or campaigns? Ask your team for input on how they’d like to communicate, and decide what cadence is best to stay aligned.
Team alignment is crucial
not only on strategy, but execution. You’ll likely have products and guidelines that apply globally. Use an internal creating a sales coaching plan checklist communications tool like Sprout’s Employee Advocacy platform or Slack to keep staff on track and to curate content from around the world.
In addition to aligning communications
create a hub of media and pre-written customer care messages—like the asset library Sprout provides—for the whole team to access. This further streamlines communication and helps keep consistent imagery and language, no matter who’s posting.
A screenshot of the asset library feature in Sprout Social, where you can provide visual and written assets that are ready-to-use for your team
3. Structure your team for optimal success
There are many ways to build a social media team into your company. Depending on the structure of your company, you’ll need to determine if this team will operate your social accounts independently, or with corporate oversight. You’ll also changsha mobile phone number list need to determine whether the team leads of each country or product have input on the global strategy.
A graphic showing the dandelion method of structuring a global social media management team.
In Sprout and Bitly’s free ebook on structuring a social business team for enterprise companies, the dandelion model is featured as a potential global organization. With this type of structure, the separate teams can function more independently with minimal oversight. However, this structure can also create too much independence, which can lead to brand dilution and confusing communication.
