Distrust of the media is not an insoluble problem in the digital age. Many news sites are exploring promising avenues, halfway between editorial strategy, design, and marketing. However, these avenues require shaking up editorial staff’s What concrete strategies reflexes and rethinking their relationship with readers.
“All rotten,” “out of touch with the field,” “not credible”: it’s well known that distrust of the media is reaching new heights. It’s difficult to imagine a miracle solution to this complex problem, exacerbated by the dynamics of fake news.
Obviously citizen distrust often stems from questions
of editorial policy or funding—complicated parameters to shift within a media organization. But hotels and motels email list rebuilding trust is also a matter of daily choices within editorial offices. There are many ways to rethink the relationship with citizens, without necessarily being complex to implement.
So we’ve assembled a comprehensive benchmark of best practices observed at news sites around the world. Their common thread: adopting a more transparent and inclusive approach with readers. The results are often promising, though difficult to measure.
So, what concrete levers are there for news sites?
Better present yourself as a media
Major media outlets tend to think their reputation is natural and often avoid providing a clear google business profile? presentation on their own sites. We believe the opposite: in a climate of widespread distrust of “big bad media,” each editorial team should better highlight its editorial mission and values. This is natural for a young media outlet like Les Jours (which must constantly pitch its difference to the public), but it would also be beneficial for major national newsrooms! This reflection would undoubtedly allow more than one news site to clarify its editorial line and better differentiate itself from the competition.
Concrete avenues:
- Create an “About” area on your site, and make it a true editorial manifesto
- Imagine a baseline and more offensive marketing slogans, to embody the What concrete strategies values of the media
- Show your allegiance to the public first: lower your paywall in the event of bahrain lists exceptional news (attack, natural disaster, etc.)
- Have an up-to-date organizational chart with journalists’ contacts
- Create portraits for journalists (and not just editorialists!)
- Develop editorial meetings “embodied” by a journalist (sections, podcasts, videos, newsletters)
