We are increasingly seeing big brands using user generated content . One organization that really involves the customer in the brand is KLM. By posting messages with the hashtag #MyKLMmoment you have a chance to appear on the Instagram account of the largest Dutch airline. The KLM account currently has 847,000 followers spread across the world. So who doesn’t
Understanding the customer is the key to good service. Webcare teams deal with many different personalities on a daily basis, but often use a standard approach to respond to certain types of messages?
Know your customer
Webcare teams deal with loyal and positive customers on a daily basis, but they can also be critical, introverted, angry buy phone number list , funny or disappointed. By not only taking into account
For example, did you know that it pays to pay attention to your brand ambassadors? Negative messages spread faster, but positive messages have a greater reach. So don’t just focus on solving complaints, also reward positive messages.
Cherish your brand ambassadors
Every webcare team knows them: loyal, positive customers. The people who are fans of your brand and like to interact. These are the people europe email who share your content with love and respond to it. In order to strengthen the bond with this group of people, it is a good idea to give them the attention they would like. For example, is there room to retweet or give a shoutout? Seize your chance and make them happy.Want a place of honor
Research has shown that positive content has a greater reach than negative content . Negative messages are spread faster, but positive messages are more appreciated, remain shareable longer and thus reach a greater reach. We need positivity and good news. It therefore pays applications of stainless steel fabrication in pharmaceutical manufacturing actively work with people who have a positive attitude towards your brand. Do this in your own, authentic way. This is about a fan who sees your brand as a ‘good friend’. Take the time to respond in a fun, informal way.
