SXO ( Search Experience Optimization )
In 2023, it’s pretty easy to Voice search will continue improve your website to enhance the user experience. To do this, simply follow the information provided by Google via Search Console . Here are three things to consider to easily boost your SEO.
- Page Experience : Separate graphs are displayed to local marketing email list demonstrate the percentage of URLs that provide a good experience on desktop and mobile. This is a great source of information for understanding Google’s perceived state of the user experience on your site.
- Core Web Vitals : This time, you can Voice search will continue use this resource to get straight to the heart of the matter by optimizing certain technical aspects of your website. By opening the provided reports, you’ll see the three key elements of core web vitals : LCP, FID, and CLS. Share this information with your webmaster so they can implement the necessary improvement measures.
- Mobile usability : Once again, you can use the GSC report to improve the user experience of your pages. With mobile users set to be the majority in 2023, it’s no surprise that Google’s tool offers a detailed analysis of this factor. Take advantage of it, as the tool even tells you what you can improve to appeal to both users and search engine algorithms!
Of course, these aren’t the only areas you need to optimize to improve the user experience on your web pages. However, if Google presents this information in its analytics tool, it’s certainly because it’s of paramount importance for SEO. Take what the Mountain View giant gives you and try to please it by displaying all the green lights.
Local SEO: a must
Back in 2016, Google implemented an algorithm update known as Opossum. With the explosion of local searches, it quickly had to adapt. And this trend has only increased since then! By 2023, it’s estimated that more than 40% of searches conducted by Googlers will be local.
Furthermore, even if the user doesn’t specify a location, the establish a routine: document the guidelines results displayed can quickly take on a local character, because Google takes your geolocation into account to provide results in your geographic area. This is particularly the case if you search for a type of restaurant or business without providing further details. Here’s an example if you’re looking for an SEO agency while in Paris.
To improve your local SEO in 2023 , certain measures are simple to implement and very effective. Among them, here are 2 points to optimize now:
- Create a Google MyBusiness listing : Simply fill out all the information, providing as much detail as possible. Also, add high-quality images and keep your listing up to date. Finally, stay proactive and respond quickly.
- Add a location to your website content : Write specific articles for each location you serve and include the main location on service pages. Be careful not to american samoa business directory overdo it, though! Often, adding the target location once or twice is enough for Google to understand when to display your page in a local search.
