Try to see google and other major search engines are turning into conversations with AI, where AI provides information to the searcher’s questions. At the same time, people iran email list have increasingly started using tools like ChatGPT, Claude, or Perplexity to search for information.
This is the most significant change that has happened in digital sales and marketing to date. It is changing both customer behavior and the requirements for good marketing and search engine discoverability.
Traditionally, companies have relied on potential customers to find. Their way to a website through a search engine and learn about the offerings and brand. Some might even call this phenomenon a broken phone.
Instead, they engage in a dialogue with artificial intelligence:
“What are the best options for a production control system for a medium-sized industrial company?
Try to see and which of these work best in the process industry? How does system X compare to system Y?” Artificial intelligence analyzes and compares the options on behalf the software distributor assumes responsibility of the customer, highlights user experiences and recommends the most suitable solutions. Only after this pre-qualification phase does the customer move on to the company’s website to learn more.
Try to see how should such a major change be taken into account in the marketing strategy?
The rise of artificial intelligence to the center of information retrieval is particularly. changing the requirements for how companies must communicate chine directory their value proposition and differentiating factors.
Artificial intelligence can analyze the features, prices, and user experiences of hundreds of products.
