Many people find it difficult to stand out online. And that’s not surprising. According to BuzzSumo, more content is published every year than the year before. That’s why it’s more important than ever to share relevant and valuable content with your audience. I’ve previously shared how to create distinctive content .
A (continue to) critically examine your content and the platforms on which you share your story. What works well? What doesn’t work (anymore) or less well? To help us with this, BuzzSumo analyzed 100 million blogs, videos and social media messages from 2017. In this article, I share the most important results from that research, so that you can benefit from them.
The number of social media shares has halved since 2015
Less content is being shared on the major social networks. The data from the research shows that it is becoming b2b email list increasingly difficult to bind people to your content. Precisely because there is so much content to choose from per topic. Changing algorithms also ensure that mainly messages that are relevant to you as a user appear in your timeline. As a result, you see (much) less other messages. The fact that content is increasingly being shared privately via messenger apps also causes a decrease in the number of social media shares.
Website traffic via social media drops drastically
For a long time, social media was the way to attract visitors to your website. Facebook in particular proved to be a suitable channel market growth drivers & opportunities for this. Since last year, this has changed. From that moment on, it is not Facebook, but Google that is the channel to generate traffic. As the graph below shows, it is wise to make your content SEO-proof, in order to get as much traffic as possible. This means that you create content that is considered valuable by Google.
As an entrepreneur or marketer, you are probably active on various social media platforms on a daily basis. Your activities are aimed at achieving your objectives. europe email In order to know whether you are on the right track, it is necessary to have insight into the statistics. Fortunately, the platforms keep track of data, some briefly and others extensively (such as Facebook).
