Writing an abandoned cart email is all about psychology. You want your online shoppers to do something that will make you money, so you have to think like a consumer.
What will convince your target audience to return and complete the checkout process? What words, phrases or images will be persuasive enough to overcome all objections and questions?
These are tough questions to answer, but we’re sharing our 19 best practices for abandoned cart emails . Use them in your ecommerce email marketing campaign to drive more conversions.
Make your abandoned cart emails as specific as possible
Never waste your reader’s time, especially what to look for in the redesign when you want to convert them into customers . Get straight to the point of the email by asking the reader to return to the checkout page.
Include a short headline, an image of the product(s), a short description, and a call to action. That’s all you need. If you add too much text, you’ll overwhelm the reader—and probably ruin your chances of converting them.
Use compelling visuals in abandoned cart emails
Visuals help the reader process your message phone number library more effectively. For example, you could use a stock image of a “sad” shopping cart. Just keep it small so it doesn’t overwhelm the page.
Images allow you to touch your readers’ emotions. No, they don’t really care about the sad, lonely basket, but images evoke emotions like loss and disappointment.
Again, use product images as well. You want your readers to see what they’re missing. Copy alone won’t necessarily send your prospects running back to the virtual checkout.
Use “Left Behind” at the beginning of the letter
A good way to prime the reader is to place an it cell number image of the dropped item and its description at the very top of the email. You can get into the details and call to action later.
Your reader will recognize the product. After all, they put it in their cart in the first place. This moment of recognition can inspire your reader to want the item again.
That doesn’t mean the headline can’t work, either. Test both strategies by sending abandoned cart emails to see which gets the most conversions.
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Be sincere and clear – remind people of your brand values
Staying true to your brand values and voice can have a huge impact on your conversion rates. This applies to all types of marketing, especially with abandoned cart emails.
Add some humor, use words that describe your brand (e.g. , “the sweetest”), and tell the truth (e.g. , “we can’t keep this up anymore…”). In other words, you want to remind people why they visited your site and added the item to their cart in the first place.
