>>>>While social media teams may be more Three ideas familiar with metrics like impressions and leads generated, lifecycle teams focus more on metrics like product utilization, churn and LTV (lifetime value—the monetary amount that the average customer who signs up for a plan or subscription is worth).
Both teams want the company to succeed
While it seems like two wildly different means to an end, there is value in merging the user data lifecycle teams capture brother cell phone list with the insights and customer conversations happening on social.
If you’re a social media manager unsure of where to start, here are some quick ideas to spark unique collaboration with your lifecycle marketing colleagues:
1. Social listening
>>>>With lifecycle teams often focused on the experience for existing users, it can be hard to understand why users don’t join at all or which users are likely to quit. Luckily, a lot of this information can be found online through social listening.
Exasperated users may quickly Tweet or publicly share their misfortunes with a product. Skeptical users may Tweet about top 5 mistakes in rop networking and how to avoid them shady emails, pricing Three ideas questions or security issues. All of this information that’s readily available to a social team could be extremely valuable for a lifecycle.
team to build for specific segments of users. For smaller teams, it can be simple to consolidate these thoughts and share them in a regular meeting. For teams at scale, Slack groups are likely easier to knowledge share regular insights and hypotheses.
often noting who are some of the most active
highest engaged and regularly recurring users of a product or service. While not all super users of a product are likely to use social media, there are a lot of opportunities to drive these users.
to share their experiences publicly with the product. I love this simple example from NBA Top Shot, asking queue users to share their reactions on social.
Screenshot of a marketing email from NBA Top Shot.
encouraging customers to share their product opening experience on social media
Public testimonials
prompted through in-product or email channels0.
can be a huge boon for social teams and provide a ripple effect on brand impressions. A bonus—for customer loyalty teams with.
unique merchandise cameroon business directory or referral programs.
people sharing these on social media can also give your organization extra praise.
