Endomarketing working Large corporations (and small ones dream of doing the same) spend fortunes on Marketing campaigns, using digital and analog media, actions at points of sale and, however, they often forget to use Internal Marketing as a strategic tool.
For some companies, internal marketing is just internal marketing, as if it didn’t need guidelines and strategies to avoid becoming a huge fiasco among employees.
Internal marketing as a productivity and performance tool should be understood as a set of internal actions of a company aimed at employees, investors, customers and suppliers.
Therefore, it is always worth remembering that to attract the best and most qualified professionals in the market and keep them motivated, it is necessary to know how to captivate them, even during the selection process, with proposals that delight and make sense for each person’s development plans.
What shirt are you going to work in?
At important moments for companies, such chile phone number list as Endomarketing working product launches, sales expansion and, especially during crises, it is common for leaders to ask the team to “get behind the team”.
And does this work? Has the leader ever asked himself, “Why haven’t the employees joined the team yet?”
In the last century, having a “secure job, where what makes web stories different? you could start and move up in your career”, was the dream of every worker, regardless of their profession or position.
At the end of the 20th century
labor relations began to change and, with them, the needs and demands of employees also changed.
The end of the era of symbolic favors
What used to be a feeling of honor to work at company Y or Z, to receive a beautiful engraved plaque after 25 years of work and a beautiful fountain pen when you retired, has changed drastically.
New job candidates and employees at sale leads Company X want much more to join and stay at the company. They want to be part of a process that ensures a product that meets the needs of customers, like themselves.
Thus more than the first salesperson
the company’s employee is its most demanding consumer. He is the one who will recommend the products and also the company to his friends, family and network.
Endomarketing and tangible results
For these and other reasons, Endomarketing must be worked on by a multidisciplinary team, which brings together HR, Marketing and management.
Working together, these three pillars must Endomarketing working seek to connect with the company’s employees, working on a daily basis, so that they achieve the results expected by the company: motivation, reduction of turnover, strengthening of employer branding, achievement of goals and, believe it or not, increased sales of the company’s products or services.
The reader must have already realized
that Endomarketing as a productivity tool can be measured and quantified in different ways, whether through Satisfaction Surveys, lower employee turnover, greater talent retention and even sales, depending on the action proposed by the company.
Implementing Endomarketing actions
There are many benefits, that is indisputable, but to implement Endomarketing, the company must have defined objectives and think of actions that make it possible to achieve them, being able to adjust, according to the need and events.
Some steps are necessary to implement the actions, the main ones being:
Holding motivational lectures and events – These are important events to help with personal growth and to increase employee motivation. Hiring specialists to deliver lectures will result in greater development and education, demonstrating the company’s concern for employee development.
Improve internal communication
For dialogue to exist, it needs to be two-way. The internal newsletter is a powerful strategic tool. That brings employees closer to the organization. Strengthening its image, valuing the day-to-day activities of participants. Reducing rumors and fake news. And encouraging the dissemination of good practices. Internal news emails (e-news. Notice boards, and direct telephone lines can also be used – where employees can make complaints, grievances, and suggestions.
