Many entrepreneurs are unsure when deciding whether to hire an agency or a digital marketing consultancy. Which is better? Which is the most suitable? We’ll give you a spoiler right at the beginning of the text, the correct answer is: it depends! And we know that the next question is “it depends on what?”. That’s what we’ll explain in this article.
The differences between a Digital Marketing
Agency and a Digital Marketing Consultancy
Understanding the differences between a digital marketing agency and a digital marketing consultancy is essential to knowing what to expect from each of them, before and after hiring them.
The agency generally works on pre-established belize phone number list projects, offering Digital marketing agency regular services, such as creating or updating a website, producing a corporate event or implementing a digital or media plan for a client. Once the planning, the stages of creating artwork and broadcasting the contracted media or holding the event have been completed, the project is finalized and, if there is new demand, the process is restarted; or there is a monthly execution contract.
The consulting firm or consultant
will provide guidance and expertise to clients the reason behind all public and help them make commercial and strategic decisions based on data analysis and goals to be achieved in the short, medium and long term. In this way, the consultancy works directly with CEOs and managers to develop the best strategies and ways to put them into practice.
We can highlight more differences, such as:
Purpose – While the agency involves a multidisciplinary team – customer service, art, writing, media, social media, pre- and post-production; to work on the different stages of a project, the consultancy brings together professionals who work in a specific segment, such as digital marketing, auditing, planning, etc.
Skills – Research and analysis, marketing development, content coordination, SEO knowledge, audience and brand management are skills required for a digital marketing consultancy.
The marketing agency has a more
practical or technical positioning, with the main skills required being creativity, development of web pieces and tools, content and art creation, among others.
Organizational Model – Agencies, due to Digital marketing agency the multiple tasks and larger teams, tend to have a more rigid hierarchy, due to the division and flow sale leads of work. Consulting needs to be more flexible, as it deals with different situations and clients, each with their own needs and characteristics.
To summarize the differences: Consultants are the best at diagnosis and strategy, as well as guiding the internal teams that are executing the work. Agencies, on the other hand, are excellent at executing tasks or operating different communication channels for the company.
The most common questions
In Zipro’s digital marketing consultancy work, we often come across some questions that are recurrent among many clients.
This is because we operate as an integrated communications company, thus offering services and support as an agency and as a consultancy, according to the needs and circumstances of each client.
Below are the most common questions:
Which is better, the agency or the consultancy?
The first and most classic question: Which is the best option: agency or consultancy?
The answer, obviously, is “it depends”. And, again: “But, it depends on what?”. It depends on the stage the company is at. Does the company already have an integrated team with guidance to meet digital marketing demands ?
If the answer is yes, an agency can help your company achieve its business goals, increase its online authority and relevance, and grow gradually and sustainably.
If the answer is no, and the company does not have any marketing direction or is just starting its activities, the best way is to hire a consultancy and, together, choose an agency to carry out the tasks.
