Step 3: Creating the Nested Content Structure
Develop a hierarchical content plan , starting The contents nested in the compass ACT with general topics and branching out to more specific aspects.
- Create a “pillar page” for each main theme (level 1).
- Plan secondary and tertiary articles that delve deeper outlook email lists into each aspect mentioned in the pillar page.
- Iterate
How to define the main theme topic? The content must meet the following criteria:
- Be exceptionally useful to the persona
- Be focused and holistic on a single facet of the theme
- Provide expertise on the subject (notion of information gain vs. competition)
You will note that at the moment, we do not use any keyword key factors for cdn to accelerate foreign websites research tools like Semrush, Ahrefs and the like.
Step 4 (optional): Expand with traditional keyword research
Caution: Keyword The contents nested in the compass ACT research with tools is a useful step to ensure that all the persona’s needs are covered. It provides another perspective, but remember that you shouldn’t start with this one , as it biases the methodological results.
For each stage of each persona’s buying journey, I go through keyword research tools (like Google Keyword Planner, SEMrush, or Ahrefs) to find relevant keywords:
- For awareness:
- Search for broad keywords related to your personas’ problems or needs.
- Example: “how to improve online visibility”
- For consideration:
- Target more specific keywords related to potential solutions.
- Example: “best SEO strategies for small businesses”
- For the decision:
- Focus on specific brand or product keywords.
- Example: “SEOQuantum vs competitor X”
Tip – Use tools to identify frequently asked questions at each stage: Leverage belgium business directory features like Google’s “People Also Ask” (PAA) or tools like AnswerThePublic. Integrate these questions into your nested content structure for comprehensive coverage.
