the company’s identity I have noticed on several occasions the frustration of HR professionals when a candidate with great potential gives up on the position during the selection process. And the answer to this necessarily involves employer branding .
Many major brands have long realized that the first consumers, those most engaged with their products and services, are the employees who believe in and live the company’s value proposition.
These unrestricted advocates were attracted by employer branding .
Employer branding as a strategic differentiator
We can understand the term employer czech republic phone number list branding as a the company’s identity set of positive actions by a company to present its value proposition to employees. The goal is to have an attractive brand for the best talents looking for a job in the market.
And, these actions are strategic to define the company’s identity as an employer.
If it offers good pay, is a good place for beginners, or has a competitive environment, it can also be a good place to have a long career. Together or in part, these characteristics are what make up the company’s reputation.
Steps to building employer branding
They are certainly important. But when these google search data reveals the latest consumer priorities statements are not absorbed and experienced by employees. They are reduced to just nice words, without meaning or effect. It is necessary to correctly and truthfully inform the company’s actions and, above all, to make it possible to experience everything that is reported.
And this correct information must start
first of all, with employees; internal mobile lead communication is fundamental, as employer branding must always be within the company, to have positive reflections on local society.
Some companies use an exclusive channel on the company’s identity their internal networks to give employees a voice. Social networks can also be important channels, but the company must use appropriate language and formatting for each one.
The importance of metrics in human resources management
LinkedIn, Twitter, YouTube, Facebook and other social networks offer statistics tools to their users.
The metrics offered by these networks are essential for HR managers to assess the relevance of topics.
As previously mentioned. Employer branding should focus first on the internal public. The company can use software and other tools that provide indicators for HR management.
With them for example hiring time
absenteeism, turnover rate, Revenue per employee.
The traditional and useful satisfaction survey. Today using spreadsheets and internet forms or applications. Continues to be a tool for measuring, at any time, the organizational climate.
