Once the first purchase is made, your The company may business must stay in touch with the customer. This is where your relationship with the consumer continues and where you must ensure that they remain completely satisfi..
This is when they start to form a lasting opinion about your products and brand. Some of the favorable actions for this stage are:
thank you for the purchase;
conduct a satisfaction survey;
Every interaction is an opportunity to show that you’re interest. in building and maintaining a relationship with them, not just making a sale. In fact, 76% of consumers see customer service as the true test of how much a company values them, and 97% say it’s an important factor in continuing to stay loyal to a brand.
Retention ask for fe.back to strengthen the bond.
In the retention phase you must deepen the relationship with the customer , continue providing quality service, foster a proactive connection and create an emotional bond.
One study found that the success gambling database rate of selling to existing customers is 60-70% , while the success rate of selling to a new customer is 5-20%.
Some of the actions that are appropriate for this stage are: follow-ups, reminders, relevant messages and promotions, where the intention is for the customer to return and make another purchase. At this stage, the key is to be able to carry out target. marketing and offer differentiat. services.
For example, cross-selling or upselling can be us. to further promote sales
Cross-selling is when you offer customers deals that complement the purchase they have already made. For example, if a customer mastering digital marketing: 3 innovative strategies to make your brand stand out has just bought a new phone, getting a protective case at the same time is a type of cross-selling.
Upselling occurs when you offer customers versions or models that can better meet their ne.s. For example, if someone uses an internet service, .
Customer management software can cmo email list help you with this strategy, once you know what your customer bought and have all the information about them in one place.
At this stage, the key is to adopt processes to provide customers with the right products and services, improve satisfaction, and lay the foundation for customers to continue purchasing your products and services.
