The 9 golden rules is one of the best tools for keeping your customers updated thanks to its 98% read rate . It can also be used to meet many business needs: promotions, OTP codes, alerts, or appointment reminders. However, whatever your business uses SMS for, to achieve even more satisfactory results, it’s important to follow the “9 Golden Rules of SMS Marketing Campaigns.”
These rules are the 9 golden rules recommendations we’ve made after more than 20 years of supporting all types of companies in their marketing and communications strategies. You’ll already be familiar with some of these tips , but due to their relevance and impact on results, they’re key to this list of success rules.
What are the golden rules for creating successful SMS marketing campaigns?
In marketing, we often talk about tips canada whatsapp number data and unwritten rules for creating a good strategy. If we focus on SMS marketing campaigns , the situation is the same. After conducting countless A/B tests and proving what really works, The 9 golden rules we can confirm that there are some aspects you shouldn’t forget. If you manage to adapt them to your communications, you’ll see a significant improvement in the ROI of your messages.
1. Identify and try to understand your target audience
The first of the golden rules of SMS marketing is undoubtedly understanding your target audience—that is, who you want to send the specific SMS to. This step is particularly important because it will define all the other details of the SMS campaign you’re creating. While you’re sending a mass message, carefully considering the profile you’re sending it to will make this communication perceived as unique and personalized.
2. Shorten the link you add to your SMS
Knowing how to best utilize the 160 the art of loyalty: how to create a loyalty program for your restaurant characters of an SMS is another key factor. In fact, SMS content is considered one of the most important golden rules of SMS marketing. You have very little space to say everything you want to say. You must be clear, concise, and effective.
To optimize this reduced space:
- Use shortened links that point to your website (or a simple landing page that you can create with SMSPubli).
- Add a call to action (CTA) or an invitation to take a specific action.
3. Stand out from the rest
Create your own style to stand out from the crowd. Chances are your competitors are sending SMS marketing campaigns similar to yours. How can you do it differently? Think about what makes you different and enhance those values. You can also add humor or express empathy to improve the effectiveness of your messages.
An example text message would be:
- Hi Lucía, you’ve reached 100 points! Get €10 off your next in-store or online purchase with a minimum spend of €30. We’re waiting for you!
4. Timing is everything
Once you’ve identified your target audience, you need to decide when to send your campaigns. Timing is everything in this business. Sending on specific days and at the right time can give your SMS campaign a huge boost.
While it’s true that stores have specific hours, the online world operates 24/7. However, there are certain times when it’s not a good idea to bother your customers. Weekends are a time of relaxation, and we’re not as receptive. So it’s best not to send SMS to your contacts on those days. Statistically, these are the worst days to send successful SMS campaigns.
To start testing the best timing for your audience, check out our article on when to send SMS marketing campaigns .
5. Treat your people with respect
Don’t send too many SMS messages. Your customers have subscribed to your communications with a promise: to receive promotions. So, they expect exactly this. Offer them valuable content that reflects what you agreed upon. This will make them want to continue receiving your SMS messages and not unsubscribe.
This message you send represents your company, your brand, and your values. If you want your customers to understand this, you must be consistent in all your bulk SMS messages .
Don’t overwhelm your users’ inboxes either. Typically, you should send between 2 and 4 messages per month. Find a balance between what you want to say and what your customers want to hear.
6. Remember to check different aspects
Before hitting the send button, remember aero leads to review some basic aspects of your message. You’ll avoid sending marketing campaigns with errors that can lead to misunderstandings or create a reputational crisis for your brand.
Remember to check:
- Spelling and grammar
- Punctuation
- Use of capital letters
- Message length
- The link to your site works
- Comply with the GDPR
7. Add customization
Trust is key to generating a good return on investment. A basic way to maintain this good relationship is by adding personalization to your bulk SMS messages. There are two key guidelines you should follow. First, add a personalized sender. This way, when your customers receive your SMS messages, they’ll recognize your company and give it the necessary attention. If they don’t know at a glance who’s writing to them, the open rate will be negatively affected. Second, add personalized fields. With SMSPubli, you can incorporate values such as name, date, last product purchased, city, etc. This way, you’ll ensure that a bulk message is perceived as a personalized communication.
8. Provide an unsubscribe link
While you ask your customers for their consent to send them communications, you should offer an option to unsubscribe at any time. This doesn’t mean your contacts will decide to unsubscribe from your messages en masse. On the contrary, you offer an image of transparency and compliance with GDPR regulations. And they have the peace of mind of being able to stop receiving messages that aren’t relevant.
If you correctly apply all the rules we’ve discussed, your subscription rate won’t be affected.
SMSPubli offers an automatic option to comply with laws and manage unsubscribes.
9. Communicate through multiple channels
Marketing campaigns are often carried out across multiple channels. There may be one channel that is most effective for a given company, but having actions that are well-designed within a mix will ensure greater reach.
Therefore, in addition to running SMS marketing campaigns, you should consider other channels such as RCS messaging , WhatsApp Business , or professional email. By assigning a use case to each channel, you optimize communication with your audience while ensuring your messages are seen. SMS is king. However, other channels are gaining ground.
SMS examples
How to create a good mass SMS? Following the guidelines we’ve discussed, we’ve created some sample messages to inspire your next communications:
- [NAME], get €25 credit on your first purchase and spend it before 11:59 PM on March 14th. Sign in now!
- [NAME], keep the kids entertained this Christmas with our treasure hunt. Call us now at 647512658 to reserve your spot. Reply STOP to unsubscribe.
- We still have 2 spots available for our fantastic yoga class on [DAY] [TIME]. Visit https://goo.gl/hLDMTi to book. Reply STOP to unsubscribe.
- The weekend starts now [NAME]! Free shipping until Sunday with code ENVÍOX48. Shop now at https://goo.gl/hLDMTi. Reply STOP to unsubscribe.
- [NAME], offer: 2 for 1 on our flame-grilled burgers. Order now at https://goo.gl/hLDMTi or come visit us! Reply STOP to unsubscribe.
Sending SMS text messages is one of the best ways to keep your customers up-to-date on the latest offers, new product arrivals, exclusive promotions, and much more.
If you already have an account with SMSPubli, log in and start creating your next successful SMS campaign.
Don’t have an SMSPubli account yet? Try our platform now ! It’s free and there’s no obligation.
