Both CRO and SEO strategies can (and in many cases should) be combined within the same business. However, their objectives are very different.
While CRO focuses on optimizing different aspects of your online presence to increase the number of users who perform the desired action , the purpose of SEO is to organically achieve a better positioning of your website in the SERP to increase its visibility and traffic .
As you can see, they are actually very closely related techniques, since the more traffic there is, the more likely it is that more people will carry out the desired actions. And that is why experts recommend, in most cases, implementing strategies of both types simultaneously .
What metrics can be improved through CRO?
In addition to the more generic improvements we special database have told you about before and the conversion rate (of course), if we talk about other metrics or KPIs (key performance indicators) that tend to improve with CRO, these would be the ones we would highlight:
- Click-through rate ( CTR ) : This indicates how often people who see your ad, link, button, etc. click on it.
- User engagement – This includes different metrics that indicate how users interact with your content. For example, likes, comments, or shares are all part of user engagement.
- Dwell time : is the time a user spends on a web page, that is, the time that passes from the time they enter until they leave.
- Customer lifetime value (CLV) : the the one that performs best to your entire amount of money the average customer generates for the company over the duration of their relationship with the company.
- Average Order Value (AOV) – The average amount each customer spends when shopping at your store. It’s calculated by dividing your total shopping revenue by the number of purchases made in the same time period.
- Bounce rate : This is measured as a percentage and indicates the number of users who enter your website and leave without having european union phone number performed any action on it, that is, without having interacted.
- Customer Acquisition Cost (CAC) : The average price it costs a company to acquire a new customer.
Where can I apply CRO?
CRO can be implemented in digital products that you develop in your marketing strategy. Below are the most common ones.
Landing pages
Landing pages play a very important role when it comes to collecting customer data, but they are also often used in The 4th edition the SaaS (Software as a Service) sector to promote their services and attract customers.
When you want to optimize a landing page in a CRO strategy, it is very common to do A/B testing and generate different versions of the same landing page to see which one works best and why, in order to decide on the most effective one or ones.
