Publish content on your Google My Business profile
Once your establishment is Take advantage verified, write short articles from time to canadian colleges universities email list time to promote the events you organize or partner with and the products/services you offer (go here to do so).
The influence of Google posts on local SEO (case study)
Check the optimization and performance of your Google My Business listing
Google provides usage statistics that allow you to optimize your Google Take advantage My Business profile over the long term [2] . Indeed, by learning about how your customers operate, you can refine certain aspects of your profile to try to improve your conversion rate.
To access this information, simply go to the Location Manager page ( https://business.google.com/locations ). Select the location of your choice, click on “Actions” (top right), and select “Stats.”
You can then have an overview of the following information over a given period (which you can define manually):
- how your customers found your profile (total, direct and benefits of sms marketing exploratory searches),
- where people found you (Google search or Google Maps) with sections for total views and impressions,
- what your customers’ actions are (visiting your website, searching for directions, calling and clicking on photos).
Based on the results you get, you will then know which aspects of your Google My Business listing are most important to optimize and whether you should also focus more on Singapore Number your website’s landing page.
Conclusion
Optimizing a Google My Business listing is done in 4 steps :
- scrupulously fill out your GMB profile,
- validate its establishment,
- stay active (replies to comments, posts and responds to messages),
- track statistics to optimize the best performing elements.
