If we analyze the Source/Medium dimension of the session, we see that 45 of those conversions came from Google organic search, 25 from your Google business listing, and 5 from Google Ads Take a step further by discovering your competitors’ traffic sources.
And you can compare the conversion count and session count from each source to calculate your session conversion rates. So you know which source is generating more leads.
The table above shows significantly different session conversion rates within your Google traffic.
Which helps you spot two opportunities that can help you achieve more conversions:
Your site gets a lot of organic traffic, but only 0.04% mobile phone numbers of that traffic converts (45 conversions / 103,732 sessions). So you decide to revise your main landing pages so that they have visible calls to action (CTAs) to make it easier for your readers to convert.Traffic from your Google business listing converts at 1.85% (25 conversions / 1,353 sessions). You’d love to get more traffic from this particular source, so you decide to invest more in your local SEO presence .
You can gain a lot of insight into your website by evaluating data from your Google Analytics traffic sources.
But that’s just the beginning. You can find out where your competitors’ sources are with Traffic Analytics to discover new opportunities.
Let’s say you work for a software company that’s how to transfer everything and move to a new email account developing a new generative AI tool. While you don’t expect to be ChatGPT, you think the traffic composition of openai.com will help you frame your plan.
All you have to do is enter your competitor’s domain name into the tool and click ” Analyze .”
The report provides estimates of traffic and engagement on your competitors’ website. And you can view data on a daily, weekly, monthly, or quarterly basis.
Now, scroll down to “Traffic Channels angola latest email list by Type” to see which channels are most important to your competitor (which could also be useful opportunities for your business).
You can go even further by looking at the composition of traffic based on country to get ideas on which markets might be best suited for your new tool.
