Study That Converts You go above and beyond to select your client, recruit them to give you great reviews, write a great case study, and send the content to your entire email list so the magic can happen. Then you get ready for the celebratory dance… and you wait. And wait…
Silence.
Customer success case studies allow
you to talk about the challenges and barriers estonia phone number list that a customer was able to overcome with your product or service in a story format that doesn’t sound too salesy. Reading how a colleague overcame barriers and achieved what they were looking for allows the prospect to Study That Converts create an emotional connection with your satisfied customer and, through them, with your company.
Plus, once your case study is ready, you can use what makes web stories different? this story throughout the funnel for maximum impact – in marketing materials, even webinars and landing pages.
According to the Content Marketing
Institute and MarketingProfs’ 2015 Best Practices, Budgets, and Trends report , 77% of B2B marketers and 35% of B2C marketers use case studies. And nearly 60% of B2B mobile lead marketers surveyed said case studies were effective for them.
But not every case study converts, or even gets published. That’s why we’ve created this checklist for you. Follow it to break through the barriers and create a case study that actually helps you convert.
Set a goal for your case study and choose the right client to feature
1. Decide which product, service or offer is most important for you to promote
It could be your hardest-sell product, the one that goes against all industry conventions, or a new offering that could point your company in a new direction.
Review your list of products and offerings and highlight the ones that set you apart from the competition. What do you offer that your competitors simply don’t?
Eventually, you could follow New
Relic’s lead and present a library of case studies for each of your key offerings. When you do this, potential customers will have an easy time learning Study That Converts about the best solution for each of them.
Go beyond features and think about benefits too
When planning your case study, also consider the benefits you want to promote – how do your product or features affect your customer on a deeper level?
Take Ringadoc , for example , who wanted to develop case studies to show how their app helped clinics easily triage overtime calls. They wanted to talk about the financial benefits the app brought to their clients like Dentologie, a dental clinic in downtown Chicago.
The title of this case study showcases the financial
benefits that Ringadoc brings to its clients. But the company also wanted to make it clear that clinics would know that they receive excellent customer service, and that older patients would be willing to record audio – so that they could work through this information in more depth, with more emotional benefits for the case study. Check out this part, for example:
“No notes are lost
and no patient is ever in the position of having to explain the problem five times, which saves time and discomfort for everyone involved.”
